Becoming a leading expert in social media management is an exciting opportunity to take your career to the next level. At our agency, we are looking for a skilled professional to lead the implementation and support of channel & community planning across all social media platforms for one of our tier one social accounts.
About the Role
This is a challenging yet rewarding role that requires a deep understanding of social media trends, platform best practices, and content creation. As a Social Media Manager, you will be responsible for developing and maintaining detailed social media content calendars, scheduling posts, and coordinating with internal teams to align content deadlines and publishing schedules.
You will also be responsible for monitoring client social media channels daily for comments, messages, and engagement. This includes responding to audience interactions in a timely, brand-appropriate manner and escalating issues or sensitive feedback to the relevant internal or client teams.
The ideal candidate will have a minimum of 2-3 years' experience in a similar social media role, a degree in Communications, Marketing, Journalism, or PR, and strong knowledge of social media platforms and scheduling tools such as Dash Hudson, Sprout, and Sprinklr.
Key Responsibilities
1. Social Content Calendar Management:
* Plan and maintain detailed social media content calendars for each client and campaign.
* Ensure calendars align with brand tone, business objectives, and campaign briefs.
* Schedule posts across platforms using tools like Dash Hudson, Later, Hootsuite, or Sprout Social.
* Coordinate with internal teams to align content deadlines and publishing schedules.
* Update and adjust calendars in real time to accommodate changes or optimisations.
2. Community Management:
* Monitor client social media channels daily for comments, messages, and engagement.
* Respond to audience interactions in a timely, brand-appropriate manner.
* Escalate issues or sensitive feedback to the relevant internal or client teams.
* Help grow community engagement through strategic interaction and conversation.
3. Caption Writing:
* Write engaging and platform-appropriate copy that aligns with each client's tone of voice.
* Adapt messaging for various social platforms (Instagram, TikTok, LinkedIn, etc.).
* Collaborate with creative and strategy teams to ensure captions support visual content and broader objectives.
* Maintain a consistent brand voice across all social touchpoints.
4. Reporting & Analytics:
* Track content performance using platform analytics and third-party tools.
* Create weekly/monthly reports to show engagement, reach, growth, and other KPIs.
* Interpret data to provide actionable insights and optimisation strategies.
* Identify trends, content types, or platforms that are performing well or underdelivering.
5. Channel & Campaign Execution:
* Act as the day-to-day lead for managing social channels across clients.
* Ensure timely and accurate posting of approved content.
* Review posts for alignment with briefs, brand tone, and platform best practices before publishing.
* Troubleshoot technical or scheduling issues as they arise.
6. Cross-Functional Collaboration:
* Work closely with social creatives to plan and brief in content that meets campaign goals.
* Collaborate with account service teams to ensure client feedback and objectives are clearly incorporated.
* Liaise with production to align timelines and deliverables for social content.
7. Social Creative Custodian:
* Ensure brand elements are reflective of channel best practice, are cohesive and visually engaging.
* Review content layout ahead of scheduling to ensure strategic placement.
* Understand what makes good content, keen eye for creative aligned to implementation.