E-commerce and Digital Marketing Specialist Job
Not your average Australian baby brand, is redefining baby care globally and growing rapidly.
We're passionate about reimagining baby skincare and having fun along the way. This vital role involves managing our website, driving email marketing, and boosting online growth.
This role oversees site updates, SEO, Klaviyo campaigns, subscriptions, and performance marketing. You'll be responsible for improving user experience, conversion rates, and overall site performance.
Key Responsibilities:
* E-Commerce and Website Management
* Manage and update the website with new products, campaigns, and content
* Implement SEO best practices across the site
* Optimize workflows for global DTC websites
* Email Marketing
* Develop and execute email campaigns via Klaviyo
* Manage automated flows to engage customers and increase conversions
* Digital Marketing & Performance
* Collaborate with agencies to plan, monitor, and optimize paid campaigns across Meta, Google, TikTok, and more
* Analyze ad performance and recommend new strategies
* Research market trends and competitors
* Subscription Management
* Oversee subscription platform for seamless customer experience
* Develop strategies to grow subscribers, reduce churn, and increase lifetime value
* Reporting & Insights
* Create dashboards to track key digital metrics
* Report on campaign performance, customer acquisition, retention, ROAS
* Use insights for strategic improvements
* Coordinate with graphic designers for campaign assets
* Ensure accurate tracking and tagging
About Us:
We seek entrepreneurial, creative, and data-savvy individuals who thrive in a startup environment. We're looking for someone comfortable with fast-paced change, turning clicks into loyal customers, and thinking outside the box.
Ideal Candidate:
* 4+ years in digital marketing or e-commerce
* Experience with Shopify (or similar CMS), Klaviyo, Google Analytics, Meta Ads Manager
* Strong knowledge of performance marketing, paid social, and search
* Comfort with analytics tools (GA4, etc.)
* Excellent communication and project management skills
* A problem-solving mindset and adaptability
What's On Offer:
* A fun, friendly work environment
* Great office facilities