The Role
Key Responsibilities
- Write all copy written for the website regarding product descriptions ensuring copy is SEO/SEM optimised
- Provide editorial styling advice to enhance the customer experience and maximise sales
- Write all copy for Press/Media releases to drive media engagement and coverage
- Ensure tone of voice and brand consistency in all customer-facing copy
- Collaborate with marketing team in the planning and development of monthly EDM & social content
- Own and deliver the revamp on the POLITIX Style Advice blog - working with the wider marketing team on content calendar planning, objectives and outcomes for this content
- Works closely with any externals ie: talent/stylists where necessary, ensuring that they are properly briefed, and provided with scripts in a timely manner
- Support copy creation/feedback on any media outputs to ensure the POLITIX brand is consistency represented in this channel
- Support in generating new content ideas to be developed on an ad-hoc basis or as part of the broader planning
- Quarterly deep dive creative reviews across campaigns and website creative
- Consider the marketing budget in collaboration with the marketing team, ensuring budget forecast managed accurately and budget processes are completed in a timely manner
- Support in pulling together any presentation copy or scripts for key events / SLT members
- A minimum of 5 years' experience in a similar role, preferably within the fashion industry
- Experience in writing and editing fashion and style advice copy
- Experience in writing Press / Media Releases
- Proven cross channel creative direction with a solid understanding of creative & brand expression across digital channels including social
- Commercially aware, with a record of delivering creative that has a strong brand aesthetic and sales return
- Knowledge of SEO and SEM
- Passionate about brand and creative
- Willingness to learn, display initiative and take on new responsibilities
- Ability to work in a high pressure and fast paced environment whilst maintaining composure
- Well-developed time management and organisation skills
- Exceptional communication and interpersonal skills
- A high level of attention to detail and accuracy
Why work for us?
- A competitive remuneration package, including incentives
- Seasonal product allowances and generous discounts for you and your immediate family on all Country Road, Trenery, Politix, Witchery and Mimco products. Further offers and discounts available at David Jones
- Excellent career progression involving regular training and on the job development
- A genuine, open and high performing culture
- Opportunity to become involved in our Corporate Social Responsibility program, by supporting our community partnerships
About us
Since launching our first store in South Yarra in 1975, we've come a long way in the past 40+ years. Though some things have changed over the years, our mission and vision still remains the same. We're pioneers for dressing Australia's contemporary man in accessible luxury, with a focus on innovative design, expert fit and tailoring, and a supreme attention to detail.
How we do this is simple: we focus on quality providing exceptional product and customer service. It's what keep our customer well dressed no matter the occasion or dress code, and why we're trusted amongst inspirational, fashion involved modern men for on-trend and innovative casual, careers and formalwear.
📌 Copywriter & Content Editor- Politix
🏢 Country Road Group
📍 Melbourne