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Digital strategist

Melbourne
JTB Studios
Posted: 12 June
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Digital Strategist (Mid Level, but also open to very switched-on and experienced juniors)

Melbourne / Hybrid | Full Time

// WHAT WE’RE LOOKING FOR

A sharp and proactive Mid-level Digital Strategist with strong analytical thinking, great communication skills and a passion for digital marketing — someone who can support strategy, coordinate teams and help deliver smart, effective work across multiple clients.

From crafting high-performing digital products to leading integrated marketing campaigns, we partner with ambitious brands to deliver work that’s strategic, creative, and measurable. Our team operates at the intersection of UX, development, performance marketing, and strategy — and we’re looking for a Junior Digital Strategist to help keep that engine running.

What you’ll be doing

As a Junior Digital Strategist, you’ll support both our strategy and delivery teams across a portfolio of up to 10 client accounts — spanning digital product strategy and performance-led marketing. You’ll work closely with senior strategists, project managers, designers, developers and digital marketers to shape roadmaps, identify opportunities and drive meaningful outcomes.

In this collaborative, hands-on role, you’ll help coordinate internal workflows, manage product and marketing backlogs to ensure work stays aligned to client goals. You’ll also act as the link between internal teams and external vendors — keeping priorities clear, progress on track and communication flowing.

Key Responsibilities

* Assist in the development and execution of digital strategies across websites, platforms and campaigns
* Help manage and maintain product roadmaps, monthly budgets and marketing calendars
* Analyse website and ad performance data to uncover insights and identify optimisation opportunities
* Contribute to research, competitor analysis and strategy recommendations
* Prepare monthly reports that track performance and inform future decisions
* Support client workflows, including meeting prep, documentation and follow-ups
* Coordinate tasks between internal teams and external vendors (e.g. SEO, media, tech)
* Collaborate with cross-functional teams to ensure delivery of high-impact work
* Contribute to internal workshops, audits and presentations

You’ll thrive in this role if you have

* 2–3+ years’ experience in a client-facing, digital marketing or marketing role
* Past experience with social media content creation and advertising
* A working knowledge of digital products, marketing tools and platforms such as Mailchimp, Hootsuite, Facebook, Instagram, LinkedIn, Youtube, Canva and TikTok
* Tertiary qualification in Marketing, Advertising, Communications or a related field
* Strong organisational skills — you can manage multiple tasks, deadlines and stakeholders
* Clear, thoughtful communication skills — written, verbal and client-facing
* A proactive, curious mindset — you ask great questions, spot opportunities, and seek clarity
* Analytical thinking — you’re comfortable working with data and using it to inform decisions
* A collaborative approach — you’re independent when needed, but work well with a team

Nice to Have

* Experience using analytics platforms like Google Analytics 4, Looker Studio or Hotjar
* Familiarity with Agile workflows or backlog management tools (e.g. ClickUp, Jira, Trello)
* Exposure to conversion rate optimisation (CRO) or A/B testing frameworks
* Basic knowledge of SEO principles and tools (e.g. SEMrush, Ahrefs, Screaming Frog)
* Experience contributing to or creating client presentations and strategy decks
* Understanding of content marketing, influencer strategy or paid media reporting
* Interest in UX, digital design, or customer journey mapping
* Stays across emerging trends — especially on TikTok, Meta, AI and digital platforms — and brings fresh ideas into the fold

Digital Strategist (Mid Level, but also open to very switched-on and experienced juniors)

Melbourne / Hybrid | Full Time

// WHAT WE’RE LOOKING FOR

A sharp and proactive Mid-level Digital Strategist with strong analytical thinking, great communication skills and a passion for digital marketing — someone who can support strategy, coordinate teams and help deliver smart, effective work across multiple clients.

We’re JTB Studios – a digital agency built for momentum.

From crafting high-performing digital products to leading integrated marketing campaigns, we partner with ambitious brands to deliver work that’s strategic, creative, and measurable. Our team operates at the intersection of UX, development, performance marketing, and strategy — and we’re looking for a Junior Digital Strategist to help keep that engine running.

What you’ll be doing

As a Junior Digital Strategist, you’ll support both our strategy and delivery teams across a portfolio of up to 10 client accounts — spanning digital product strategy and performance-led marketing. You’ll work closely with senior strategists, project managers, designers, developers and digital marketers to shape roadmaps, identify opportunities and drive meaningful outcomes.

In this collaborative, hands-on role, you’ll help coordinate internal workflows, manage product and marketing backlogs to ensure work stays aligned to client goals. You’ll also act as the link between internal teams and external vendors — keeping priorities clear, progress on track and communication flowing.

Key Responsibilities

* Assist in the development and execution of digital strategies across websites, platforms and campaigns
* Help manage and maintain product roadmaps, monthly budgets and marketing calendars
* Analyse website and ad performance data to uncover insights and identify optimisation opportunities
* Contribute to research, competitor analysis and strategy recommendations
* Prepare monthly reports that track performance and inform future decisions
* Support client workflows, including meeting prep, documentation and follow-ups
* Coordinate tasks between internal teams and external vendors (e.g. SEO, media, tech)
* Collaborate with cross-functional teams to ensure delivery of high-impact work
* Contribute to internal workshops, audits and presentations

You’ll thrive in this role if you have

* 2–3+ years’ experience in a client-facing, digital marketing or marketing role
* Past experience with social media content creation and advertising
* A working knowledge of digital products, marketing tools and platforms such as Mailchimp, Hootsuite, Facebook, Instagram, LinkedIn, Youtube, Canva and TikTok
* Tertiary qualification in Marketing, Advertising, Communications or a related field
* Strong organisational skills — you can manage multiple tasks, deadlines and stakeholders
* Clear, thoughtful communication skills — written, verbal and client-facing
* A proactive, curious mindset — you ask great questions, spot opportunities, and seek clarity
* Analytical thinking — you’re comfortable working with data and using it to inform decisions
* A collaborative approach — you’re independent when needed, but work well with a team

Nice to Have

* Experience using analytics platforms like Google Analytics 4, Looker Studio or Hotjar
* Familiarity with Agile workflows or backlog management tools (e.g. ClickUp, Jira, Trello)
* Exposure to conversion rate optimisation (CRO) or A/B testing frameworks
* Basic knowledge of SEO principles and tools (e.g. SEMrush, Ahrefs, Screaming Frog)
* Experience contributing to or creating client presentations and strategy decks
* Understanding of content marketing, influencer strategy or paid media reporting
* Interest in UX, digital design, or customer journey mapping
* Stays across emerging trends — especially on TikTok, Meta, AI and digital platforms — and brings fresh ideas into the fold
Ready to Apply?

If you’re looking to build your career in digital strategy and want to join a team that values curiosity, creativity and collaboration — we’d love to hear from you.

Send us your CV and a short note about why this role feels like the right fit for you.

* No recruiters please


Seniority level

* Seniority level

Entry level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing and Sales
* Industries

Technology, Information and Internet

Referrals increase your chances of interviewing at JTB Studios by 2x

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