Marketing Manager, Equities & Investment Products
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ASX: Powering Australia's financial markets When you join ASX, you’re joining a company with a strong purpose – to power a stronger economic future by enabling a fair and dynamic marketplace for all.
In your new role, you’ll be part of a leading global securities exchange with a strong brand. We are known for being a trusted market operator and an exciting data hub.
The ASX team brings together talented people from a diverse range of disciplines. We run critical market infrastructure, with 1 in 3 people employed within technology.
Your Team The ASX Marketing and Brand team strives to deliver marketing with impact. We do this through engaging, customer-centred initiatives and campaigns that tell the ASX brand story and achieve measurable results.
Your Responsibilities
- Develop, own and execute the annual marketing plan targeting retail audiences and their intermediaries across equities, derivatives, investment products and all other retail products and touchpoints.
- Create and execute content strategies that resonate with brokers, advisers and investors at all levels, from beginner through to sophisticated.
- Manage and guide the production of high-quality, compliant content including newsletters, podcasts, webinars, videos and thought leadership.
- Build strong relationships with brokers, advisers and industry associations and work closely with business partners to understand market trends, opportunities and market needs.
- Deliver multi-channel campaigns and sponsorships to educate, inform and engage target audiences.
- Manage event thematics and end-to-end event logistics ensuring professional delivery, strong participation and continuous improvement.
- Measure and report on the performance of marketing campaigns, events and initiatives – use insights to improve effectiveness and inform future initiatives.
- Ensure that all marketing initiatives meet high standards for accuracy and are aligned with regulatory requirements and brand voice.
- Work closely with business partners and marketing service functions to draft comprehensive briefs, coordinate deliverables and ensure that all SLAs are adhered to and work is approved and signed off.
- Manage third-party suppliers, ensuring that contracts are in place and the deliverables are provided on time and to a high standard.
- Ensure that deadlines are met and marketing budgets are closely managed and tracked while maintaining a high bar for quality.
Your Experience
- 5 Years+ experience in B2B and B2B2C marketing, preferably within wealth management or investment markets.
- T-shaped marketer, with a deep multi-channel marketing skillset and hands-on experience with email marketing, website content, social media platforms and event marketing.
- Direct experience working with brokers, advisers or distribution partners highly preferred.
- Solid knowledge of financial markets and investment products – RG146 compliance highly desirable.
- Exceptional content development and editorial skills with proven ability to guide editorial themes and simplify complex financial concepts.
- Excellent project and time management skills with demonstrated ability to deliver integrated campaigns and events.
- Strong stakeholder management, negotiation and influencing skills at all levels.
- Strong communication skills – written and verbal.
- Experience in content concept development and working with agency partners, freelance content producers and editors.
- Proven ability to manage multiple projects with tight and evolving timeframes.
- Demonstrated ability to identify and implement improvements in marketing quality and processes
We make hiring decisions based on your skills, capabilities and experience, and how you’ll help us to live our values. We encourage you to apply even if you don’t meet all the criteria of this role. If you need any adjustments during the application or interview process to help you present your best self, please let us know.
At ASX Group, our diverse workforce is essential to build and maintain a fair and dynamic marketplace. We support flexible working and offer hybrid working options.
We will arrange for successful candidates to have background checks, including reference and police checks completed as part of the on-boarding process.
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📌 Marketing Manager, Equities & Investment Products
🏢 ASX
📍 City of Sydney