This is a Senior Marketing Manager role with Optus based in NSW, AU Optus Role Seniority - senior More about the Senior Marketing Manager role at Optus Optus is an Australian telecommunications company, delivering more than 11 million services to our customers every day across mobile, broadband, and digital solutions. Are you a strategic marketer with a passion for driving growth? Optus is looking for a Senior Marketing Manager to lead our digital acquisition strategy for the Mid‑Market segment (businesses with 20–500 employees). This is a pivotal role in building the growth engine for one of our most important markets. What You’ll Do | Your day to day will consist of Own and execute the digital acquisition strategy across paid channels (search, social, display, programmatic). Develop annual and quarterly acquisition plans, including budget allocation and revenue impact forecasting. Drive high‑quality lead generation, pipeline contribution and measurable ROI through data‑driven campaigns. Apply test‑and‑learn approaches to optimise performance and uncover new growth opportunities. Collaborate with media teams, creative agencies and sales to deliver compelling campaigns aligned to product and go‑to‑market priorities. Manage acquisition budgets efficiently to maximise return on investment. What You Bring | What makes you perfect for the role? Minimum 7 years’ experience in marketing, ideally B2B marketing, with strong expertise in digital acquisition and paid media. Proven ability to link marketing investment to pipeline and revenue outcomes. Strong analytical skills and experience optimising campaigns for performance. Excellent stakeholder management and collaboration skills across cross‑functional teams. Commercial acumen and strategic thinking, with a passion for innovation and problem‑solving. What’s in it for you? Competitive compensation and colleague discounts. Make life easier (and more affordable) with $80 monthly credit and 25% off Optus products and outstanding shopping discounts with our retail partners. Vibrant and collaborative office campus that includes cafes, convenience store, chill out zones, GP, post office, gym, and on-site childcare centre. Competitive leave policies, including additional 'Connected’ days to focus on culture, family, health, community, or whatever’s important to you. We support growing families with inclusive, carer-neutral paid Parental Leave of up to 16 weeks. Direct your own development and build future-ready skills with Optus U’s industry-focused micro-credentials, developed with La Trobe and Macquarie Universities. Foster meaningful connections through colleague-led networks and diversity initiatives including Culture Connect, Elevate Women, Disability Network, and Express Yourself (LGBTQIA). Put your wellbeing first with free access to counselling and support services, 24/7 — in-person, by phone, SMS, or video. Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon. At Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander. We also want to do our best to make our recruitment process inclusive. If you require any adjustments or accessibility support to participate fairly and equitably in the recruitment process, please email AccessibleRecruitment@optus.com.au or call 1800 309 170. We're here to help. When you contact us, please advise your preferred method of contact, and we will be in touch within 48 hours. For more information on Diversity, Inclusion & Belonging at Optus, please visit https://www.optus.com.au/about/inclusion-diversity Show more Show less Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Optus team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Executing digital acquisition strategy Developing acquisition plans Collaborating with teams Key Strengths Digital acquisition Analytical skills Stakeholder management B2B marketing Commercial acumen Innovation and problem-solving A Final Note: This is a role with Optus not with Hatch.