Opportunity Overview
This role offers an exciting opportunity to lead and manage the Customer Relationship Management (CRM) capability, Marketing Automation, and Lifecycle Marketing. As a seasoned professional, you will develop and execute strategies that improve our database engagement, retention, and growth.
You will work closely with cross-functional teams to create personalized multi-channel customer journeys, leverage data insights, and drive actionable improvements. Your expertise will be essential in optimizing customer lifecycle and enhancing marketing automation processes.
Responsibilities
* Lead internal stakeholders and cross-functional teams to create and execute email marketing, marketing automation, and lifecycle marketing activities.
* Design, build, and optimize marketing automation campaigns and customer journeys using the Salesforce Marketing Cloud platform ecosystem.
* Develop and implement strategies to improve marketing automation processes, enhancing efficiency and customer experience.
* Drive the adoption of agile principles in marketing operations and campaign delivery.
* Oversee platform governance, including user management, data integrity, data sharing, and compliance with privacy regulations.
* Identify and implement innovative solutions to enhance marketing capabilities and integrate with other business systems.
* Analyse campaign performance and develop robust reporting frameworks to track key metrics and ROI.
Requirements
* Bachelor's degree in Marketing or equivalent.
* 7+ years of demonstrated experience with Salesforce Marketing Cloud email marketing and automation platform.
* Proven track record of creating measurable customer and business outcomes through marketing automation initiatives.
* Digital strategy and execution experience centered around driving business growth.
* Team leadership experience and a desire to lead.
* Experience leading CRM & MA cross-functional working group teams and managing direct reports.
* Demonstrated ability to work through CRM challenges and marketing automation processes.
* Ability to quickly adapt strategies based on new insights, data, or feedback, aligning efforts with organisational priorities.
* Strong stakeholder management skills - a partnership-style approach when working with cross-functional teams.
* Passion for travel and industry knowledge is a plus.
Why This Role?
* Competitive salary package.
* Fun, casual working environment.
* Staff travel discounts.
* Employee Assistance Program.
* $1,040 per annum of subsidised gym memberships.
* Access to Corporate Fitness Passport.
* Regular social get togethers.
* Savings and discounts on groceries, electronics, and homewares.
* Volunteer leave as part of giving back to the local community.
* Generous parental leave support program.