Transforming Brands, Shaping Celebrations
Job Description
As a pioneering Events & Sponsorship Manager, you will lead the future of our industry and brands from today.
Crafting incredible stories of ambitious possibilities with iconic global brands like Johnnie Walker, Smirnoff, Tanqueray, and Don Julio.
You will shape Diageo's presence at Queensland's vibrant sport, music, and cultural landscape by managing diverse partners and ensuring sponsorships deliver meaningful commercial outcomes.
Evaluate new opportunities to enhance established partnerships that influence how consumers experience iconic brands in moments of celebration.
Collaborate closely with Marketing, Finance, Supply, Legal, and Field teams to bring sponsorships to life from idea to execution.
Grow Diageo's commercial impact by elevating account management standards and contributing to the Business Unit's Trading Profit targets.
Manage significant A&P and sponsorship budgets, ensuring every investment drives brand visibility, experiential excellence, and measurable return.
Co-create Joint Business Plans and tailored event programs with key customers, aligning commercial and brand objectives to unlock shared growth.
Champion the Business Unit's voice in Diageo's commercial and marketing plans, ensuring local opportunities are reflected in national strategy.
Build and nurture strong relationships with major promoters and event venues, influencing long-term partnerships and consistent brand presence.
Lead the execution of on-site brand activations directly or via agency partner to ensure world-class delivery and memorable consumer experiences at key events.