Job Description
Paid social advertising specialists develop and manage campaigns to drive revenue and lead generation. They are instrumental in enhancing a brand's digital presence through data-driven strategies and creative content.
This role focuses on planning, executing, and managing paid advertising campaigns, primarily across Meta platforms. The specialist will be responsible for analyzing market trends and consumer behavior to inform campaign strategies, developing impactful ad copy, and collaborating with designers and content editors to create visually engaging ad creatives.
The ideal candidate has a minimum of 2 years of experience in planning and executing Meta Ads campaigns, with a strong focus on lead generation and campaign optimization. They must have excellent analytical skills and the ability to make data-driven decisions.
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Key Responsibilities
* Plan, execute, and manage paid social advertising campaigns
* Analyze market trends and consumer behavior to inform campaign strategies
* Develop impactful ad copy that resonates with the target audience
* Collaborate with graphic designers and content editors to create visually engaging ad creatives
* Monitor, analyze, and report on campaign performance, optimizing for maximum ROI
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Benefits
Our company offers a collaborative and supportive team environment, flexible working conditions, and the chance to work with a fast-growing ecommerce brand.
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What You Need
We are looking for someone with a minimum of 2 years of experience in managing Meta Ads campaigns, strong ability to manage and allocate advertising budgets effectively, proven experience in content development and strategy execution, and excellent analytical skills and ability to make data-driven decisions.