SEO and Digital Advertising Specialist
This is a full-time onsite role in Wollongong. The primary goal is to drive organic growth, online sales, and campaign performance for a top Australian website. You will collaborate with a skilled team to optimise content, user experience, and analytics while staying ahead of digital trends and search engine updates.
Key Responsibilities:
* Develop robust SEO strategies to improve search rankings and boost conversions
* Identify and pursue high-value content opportunities to support long-term SEO growth
* Continuously monitor, test, and refine SEO tactics to align with evolving search engine algorithms
* Conduct in-depth keyword research and audience segmentation to uncover growth potential
* Collaborate with content creators to develop SEO-driven articles, videos, and AI-powered tools
* Strengthen domain authority through strategic link-building and outreach campaigns
* Benchmark against competitors by analysing their SEO performance, content, and backlink profiles
* Track and report on key SEO metrics including organic traffic, CTR, keyword rankings, and conversion rates
Digital Advertising Expertise:
* Develop and manage high-performing Google Ads campaigns across Search, Display, Shopping, Video, Performance Max, and YouTube
* Write persuasive ad copy and design visually engaging creatives tailored to target audiences
* Implement smart bidding strategies to maximise ROI and campaign efficiency
* Monitor campaign performance and make data-driven optimisation's
* Set up and manage conversion tracking using Google Tag Manager
* Analyse KPIs such as CPA, ROAS, CTR, and Quality Score to evaluate campaign success
* Forecast performance and provide regular progress updates to stakeholders
Cross-Functional Collaboration & UX Optimisation:
* Work closely with internal teams to build and optimise landing pages for better user experience and conversion
* Support the creation of educational and promotional content that drives engagement and sales
Required Skills & Qualifications:
* Degree-qualified in Marketing or a related field
* 2-5 years of hands-on experience in SEO and digital advertising
* Analytical mindset with a passion for data and performance insights
* Detail-oriented, accountable, and self-motivated
* Excellent communicator with strong writing and verbal skills
* Proven track record of growing and optimising websites through SEO
* A creative thinker who blends technical expertise with strategic vision
* A collaborative team player who thrives in a fast-paced environment
Benefits:
* Competitive salary package
* Supportive team culture within a small-sized organisation
* Opportunities to work on innovative projects
* Professional development