Marketing Specialist – MOVE Bank
MOVE Bank is a customer owned bank with the important purpose of providing great value banking solutions within our community and to customers across Australia. We have a 55+ year heritage and strong ties to the rail industry. We aim to deliver value that is more than financial — in service, people, community and connection.
We are looking for talented professionals who share our vision of creating real connections with our customers and teams. We're here to make banking the way it should be.
About The Position
The Marketing Specialist will support the development, implementation and evaluation of marketing strategies that drive brand awareness, customer engagement and business growth. This role will have a strong focus on digital marketing including content creation, campaign management analytics and the optimisation of online channels.
Key Responsibilities
* Execute marketing campaigns across multiple channels.
* Coordinate campaign timelines and resources to ensure delivery within scope.
* Manage day to day digital marketing activities, including website updates, social media scheduling, paid advertising and email market campaigns.
* Implement best practice to enhance search rankings and improve organic traffic.
* Use web analytics tools (e.g. Google Analytics) to monitor traffic, behaviour and engagement, reporting insights to management.
* Develop engaging content tailored to target audiences, including blog posts, newsletters, web copy, case studies, and campaign collateral.
* Ensure all content adheres to brand voice, tone and corporate identity guidelines.
* Ensure all marketing and advertising materials comply with ADI regulatory requirements and MOVE Bank's Financial Product Advertising Manual.
About You
* Tertiary qualifications in Marketing, Communications, Digital Media or a related discipline.
* Minimum 2-3 years' experience in marketing, with demonstrated success in digital marketing campaigns.
* Experience managing social media platforms, SEO/SEM, and paid advertising campaigns.
* Graphic design or video editing skills using tools such as Canva or Adobe Creative Suite.
* Experience in banking, financial services or another regulated industry (desirable).
Benefits Of Working At MOVE
* Access up to $10K per year in personal/professional development through AIM Access.
* Travel free to and from work with the GoCard Travel Card.
* Additional leave benefits, such as extra recreational leave and extra paid parental leave.
* Hybrid and flexible working options available (upon successful completion of probation).
* Wellbeing programs including free corporate massages, yoga, and reimbursements for wellbeing activities.
* Recognition program with quarterly and annual rewards for performance and contribution.
* Discounts on insurance and loan products.
* Salaries reviewed annually.
MOVE Bank actively embraces diversity in the workplace and is committed to being an Equal Opportunity Employer.
To learn more about MOVE and our culture, visit movebank.com.au/careers. You can also follow us on Facebook or LinkedIn.
Please be advised that only shortlisted candidates will be contacted regarding their application.
Job Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing
* Industries: Banking
Brisbane, Queensland, Australia
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