Job Title: Lead Video Editor (Performance Creative)
Type: Full-time; Remote
Schedule: Australia Time
The Mission
The Lead Video Editor exists to own the visual execution and quality control of our paid media, building and operating a scalable production workflow that allows us to confidently scale spend. This role is accountable for turning creative strategy and raw footage into high-converting, repeatable ad performance through elite editing and team leadership.
What Success Looks Like
In 12 months, this role is a huge win if:
* There is a stable, scalable creative engine that consistently produces winning video ads.
* We are no longer capped by production bottlenecks or editing quality when scaling spend.
* There is a clear system for reviewing all video editors' work to ensure high standards are met before launch.
* Creative performance is predictable, learnings compound, and velocity increases.
Core Responsibilities
1. Team Leadership & Quality Assurance (QA)
* Reviewing all video editor work: Acting as the final quality gatekeeper to ensure every frame meets our performance standards.
* Directing improvements: Providing clear, actionable feedback to editors on pacing, visual hooks, and asset usage.
* "Fixing it" capability: Stepping in to make changes personally if the direction cannot be executed by the junior team or if speed is critical.
* Standardizing Quality: Setting the standard for creative quality and performance across the editing team.
2. High-Performance Ad Creation (Hands-On)
* Creating winning ads: Personally editing high-priority concepts for Meta (Facebook/Instagram) that act as templates for the team to scale.
* Trend Translation: Identifying trending audio, visual formats, and high-converting aspects on social media and translating them into brand-compliant, high-converting ads.
* AI & Tools: Using AI tools to source or generate content for ads, including voiceovers, avatars, and B-roll to speed up workflows.
3. Creative System Ownership
* Iterating Winners: Iterating on winning ads to extend longevity and scale spend (e.g., changing hooks, pacing, or B-roll).
* Asset Management: Maintaining creative organization systems, naming conventions, and asset libraries to ensure the team works efficiently.
* Collaboration: Collaborating daily with the Creative Strategist to ensure briefs and scenes are executed correctly.
Ownership & Authority
* You have complete ownership of the final video output.
* You are not just "cutting footage"—you are accountable for the performance of the creative.
* If video production is the bottleneck or quality dips, it's your problem to solve and your win to own.
Core Competencies (Non-Negotiable)
We are looking for someone strong across both technical editing and performance leadership. You must have:
* Elite direct-response instincts: You know exactly what stops the scroll.
* High speed of execution: You can edit fast and direct others to move fast.
* Leadership capability: The ability to critique work objectively and improve the output of other editors.
* Visual Storytelling: Ability to weave UGC, B-roll, and motion graphics into compelling narratives.
* Ownership mentality: You take responsibility, not excuses.
Ideal Background
* Experience in DTC performance marketing.
* Proven experience creating ads that scale, not just aesthetic videos.
* Experience working with creators, strategists, and media buyers.
* Familiarity with Triple Whale or similar attribution dashboards to analyze video performance.
* 3-7+ years' experience in video editing, with a specific focus on direct-response/paid social creative.
* Elite Editing Skills: You don't just cut video; you understand direct-response creative, hooks, pacing, and conversion psychology.
* Player-Coach: You are comfortable leading editors and managing production, but equally comfortable jumping into the timeline to edit high-volume tests.
* Trend Savvy: You have a deep understanding of what is currently working on Meta/TikTok and can replicate "native" social styles.
* Analytical Eye: You have a strong analytical mindset, able to interpret why an edit failed or succeeded based on retention and click-through data.
Who This Role Is NOT For
* "Brand-only" videographers who care more about aesthetics than conversion.
* People who want to direct but refuse to edit hands‐on.
* People who struggle to give direct, constructive feedback to team members.
* Editors who need constant direction and cannot interpret a brief creatively.
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