L Conduct in-depth analysis of the Australian wine industry and develop innovative marketing strategies to drive sales growth and strengthen brand visibility.
l Identify market trends and support the development of new wine products that align with evolving consumer preferences.
l Prepare detailed reports providing insights into brand performance, marketing activities, pricing analysis, sales outcomes, and competitive dynamics.
l Plan and manage the annual marketing budget and promotional calendar, implementing creative campaigns tailored to specific market segments.
l Collaborate with the Cellar Door Manager to organise brand promotions, tasting events, and marketing activities that enhance customer engagement.
l Represent the winery at trade shows, exhibitions, and industry events to build brand awareness and reputation.
l Create and oversee marketing materials across digital and traditional channels.
l Manage online platforms, including the company website and social media accounts (e.g. Facebook), while monitoring wine-related digital communities.