BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description Summary
BD Biosciences is offering a rare prospect to join our high-performing team in a full-time role that blends Inside Sales and Digital Marketing to drive commercial success across Australia and New Zealand. This hybrid position is ideal for a commercially minded, digitally savvy, professional with demonstrated experience in inside sales and marketing, looking to accelerate their career in a globally respected life sciences organization.
You will be at the forefront of our digital revenue generation strategy—leveraging eBusiness platforms, marketing automation, and CRM tools to convert leads, grow customer engagement, and drive sales through digital channels.
Key Responsibilities
- Digital Revenue Generation & eBusiness Strategy : Execute BD Biosciences’ eBusiness strategy to increase online sales of reagent portfolios.
- Manage the full e-commerce lifecycle, including customer onboarding, account setup, and catalogue optimization on the BD website.
- Drive revenue through third-party e-procurement platforms (e.g., Unimarket, Science Warehouse), ensuring seamless integration and ongoing support.
- Identify and convert new digital sales opportunities by partnering with research institutions and procurement teams.
- Collaborate with field sales to transition traditional customers to digital purchasing channels, increasing efficiency and order frequency.
- Implement and support Punchout systems for customer procurement platforms, enabling streamlined digital transactions.
- Deliver monthly performance reports with actionable insights on digital sales metrics, conversion rates, and customer engagement.
Digital Marketing & Campaign Execution
- Coordinate and execute targeted digital campaigns using Marketo, LinkedIn, Google Ads, and other platforms to generate qualified leads and drive product awareness.
- Maintain and optimize the BDB website to support lead conversion and customer retention.
- Conduct User Acceptance Testing (UAT) to ensure digital assets meet branding and quality standards.
- Manage CRM data integrity, lead tracking, and contact segmentation to support sales funnel optimization.
- Support the development and deployment of social media campaigns that align with portfolio objectives and drive traffic to digital channels.
Skills & Experience
- University degree (Science, Commerce, Marketing majors)
- Demonstrated experience in inside sales and marketing, digital marketing and inside sales role within life sciences or a related industry.
- Strong communication and stakeholder engagement skills.
- Ability to manage multiple priorities and deliver results in a fast-paced environment.
- A proactive, solutions-focused mindset with a passion for digital innovation.
- Familiarity with marketing automation tools (Marketo), CRM platforms (Salesforce), and digital advertising (LinkedIn, Google Ads, Twitter).
- Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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📌 Inside Sales, eBusiness Specialist
🏢 Becton Dickinson
📍 City of Sydney