Introduction
Position: SEO & Content Specialist
Location: Remote (South Africa)
Work Hours: 06:00 – 14:00 SAST (Monday to Friday)
Role Type: Full-Time | Remote
Reports To: Director of Revenue Operations / Head of Digital
Salary: R25,000 per month (Non-negotiable)
Position Overview: Our client operates within the international online education industry, managing multiple digital brands across Australia, Canada, and New Zealand. They are expanding their organic growth strategy and require a driven SEO & Content Specialist to lead and scale their search visibility across a portfolio of 10+ education-focused websites.
This role sits at the intersection of SEO strategy and high-volume content production. The successful candidate will take ownership of the full organic search lifecycle—from keyword research and content planning through to publishing, optimisation, and performance tracking—while managing a blog engine that produces 50–100 high-quality articles per month.
This is a highly autonomous yet collaborative position, ideal for a data-driven SEO professional who thrives in structured, high-output environments.
Duties & Responsibilities
Keyword Research & SEO Strategy
* Conduct in-depth keyword research using SEMrush and related tools to identify high-value search opportunities
* Develop and maintain keyword maps and content gap analyses across multiple brand websites
* Monitor keyword rankings, organic traffic, and search visibility trends
* Identify emerging search trends within the education sector and translate them into content briefs
* Refine SEO strategy based on performance data, algorithm updates, and competitor activity
* Conduct competitor analysis to uncover missed keyword and content opportunities
Blog Content Production
* Own the end-to-end blog pipeline from brief creation to final publishing in WordPress
* Deliver approximately 50–100 SEO-optimised blog posts per month across multiple brands
* Operate and continuously improve an AI-accelerated content production process
* Ensure all content follows SEO best practices (keyword placement, headings, metadata, internal links, readability)
* Maintain each brand's distinct voice and tone
* Manage a structured content calendar aligned with seasonal trends and commercial priorities
Blog Estate Management & Optimisation
* Audit and optimise existing blog content across all websites
* Update, consolidate, or refresh underperforming or outdated content
* Resolve keyword cannibalisation, duplicate content, and SEO hygiene issues
* Implement structured content lifecycle management processes
* Use performance data to prioritise refresh or retirement decisions
On-Page SEO & Site Structure
* Optimise title tags, meta descriptions, heading structures, schema markup, and image alt text
* Develop and manage internal linking strategies to improve topical authority
* Advise on URL architecture and site structure decisions
* Support technical SEO initiatives including Core Web Vitals, crawl efficiency, and indexation management
Reporting & Performance Tracking
* Build and maintain SEO dashboards tracking performance across all brands
* Report on rankings, traffic growth, content performance, and target progress
* Translate SEO findings into clear insights for non-technical stakeholders
* Connect organic performance to lead generation and conversion metrics
Desired Experience & Qualification
Qualifications & Experience:
* 3–5 years' hands‐on SEO experience focused on content‐led organic growth
* Proven experience managing high‐volume blog production (50+ posts per month preferred)
* Strong proficiency with SEMrush (or equivalent enterprise SEO tools)
* Demonstrated ability to produce high‐quality, SEO‐optimised content that ranks
* Experience using AI tools to scale content production while maintaining quality
* Solid understanding of on‐page SEO, internal linking, and content architecture
* Comfortable working within WordPress
* Experience managing SEO across multiple websites or brands simultaneously
Highly Advantageous:
* Experience within education, course sales, or lead generation industries
* Familiarity with multi‐brand content strategies
* Working knowledge of Google Search Console, GA4, and Google Tag Manager
* Understanding of technical SEO fundamentals
* Exposure to CRM systems and connecting SEO performance to revenue metrics
Personal Attributes:
* Highly autonomous yet collaborative
* Process‐driven and organised with strong attention to detail
* Data‐driven decision maker with strong analytical thinking
* Excellent written communication skills
* Proactive and solution‐oriented
* Adaptable to evolving search algorithms and industry trends
* Comfortable managing high‐volume workflows without compromising quality
Package & Remuneration
R25,000 per month (Non‐negotiable)
Interested?
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