Associate Manager, Marketing Professional for a leading Consumer Brand
Role leads marketing for I&I sectors to drive end-user awareness and demand.
About Our Client
This privately held, family-owned American company was founded in 1886 and specializes in household cleaning products, air care, pest control, and storage solutions. It operates globally and emphasizes innovation, sustainability, and long-term family leadership.
Job Description
* Create and execute annual go‐to‐market and strategic marketing plans.
* Develop, manage, and take full accountability for the marketing budget.
* Conduct proactive end‐user market research to understand market dynamics and identify incremental growth opportunities.
* Optimise product offerings through regular product analysis and review of market trends.
* Organise and execute key sales and marketing programs-including promotions, advertising, PR, and communications-in collaboration with Sales Managers.
* Develop and manage integrated marketing programs such as digital and print advertising, lead generation, tradeshows, promotion management, and sales support for relevant market segments and product categories.
* Produce and publish editorials, case studies, brochures, and advertising materials for assigned segments and product lines.
* Develop and deliver distributor and end‐user product training sessions.
* Provide regular in‐field support, including presentations, tradeshows, conferences, and customer engagement activities.
* Monitor and report on industry trends, topical developments, and competitor activities.
* Plan, manage, and execute digital marketing campaigns in collaboration with the digital marketing team.
* Track and report performance metrics of digital campaigns to gather customer insights and support continuous optimisation.
* Liaise with internal stakeholders-including Marketing, Sales, Sales Support, Customer Service, Technical, Supply Chain, and Logistics-to ensure marketing requirements are met.
* Ensure all work practices comply with applicable Workplace Safety legislation.
* Perform other duties as reasonably required by the business.
CKey Performance Indicators (KPIs)Sales Achievement
* Measured by actual sales vs. monthly and annual targets, including profitability goals.
Market Development Participation
* Evaluated through monthly reports and active contribution to national sales and marketing initiatives.
Marketing Plan Execution
* Successful development and implementation of marketing plans designed to drive incremental sales in each sector.
End‐User Awareness and Demand
* Measured through lead‐generation outcomes and market/brand awareness research.
Project Management
* Effective delivery of new products and programs to market within agreed timelines.
The Successful Applicant
* Minimum 5 years prior experience in B2B marketing within their professional market sectors (Industrial, Food, Commercial or Automotive)
* Demonstrated experience developing and executing marketing plans and budgets
* Demonstrated experience in Digital Marketing communications and lead generation across various paid and owned channels of communication including social media.
* Proven successful communication and presentation skills
* Infield customer-facing experience, launching, promoting and training on product offering
* Strong organisational and time management skills with the ability to manage multiple projects whilst consistently executing within planned deadlines
* Organised self-starter willing to take the initiative to get things done and work with all levels of internal and external stake holders
* Strong analytical and negotiation skills
* Proficient computer skills - (Word, Excel, PowerPoint, Teams).
Experience with data visualisation tools such as excel, Tableau or PowerBI
What's On Offer
* Undergraduate degree, preferably in marketing, communication, business administration, or a related field
* Or equivalent professional experience.
* Independent worker who is able to deliver objectives with minimal supervision.
* Results focused and motivated by growth
* Must be autonomous and a self starter
* Enjoy working and engaging with people
* Friendly and confident manner with an engaging personality
* Able to work without direct supervision
* Able to work under pressure without compromising standards
* Able to clearly present product, systems and service information
* Well groomed personal presentation
* This role is based at Lane Cove however travel will be expected whenever required
* Diverse, friendly and dynamic working environment
* All company equipment required for the role will be provided and must be maintained in good working order
Contact: Shruti Patro
Quote job ref: JN-022026-6952468
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