Job Summary
We are seeking a seasoned advertising professional to lead our paid advertising efforts across multiple platforms.
Key Responsibilities
* Develop and execute comprehensive PPC strategies to drive business results.
* Continuously optimize campaign performance to maximize ROI and lead quality.
* Utilize GA4, Google Tag Manager, and CRM tools to track and attribute campaign results.
* Collaborate with content and creative teams to design high-performing ads.
* Experiment with new channels, creatives, bidding strategies, and audience segments to stay ahead of the competition.
* Ensure compliance with regulatory requirements in the healthcare and regulated industries.
Requirements
* Minimum 3 years' experience in PPC management (Google Ads, Meta Ads).
* Proven success in driving big budgets and lead generation.
* Data-driven approach with strong analytical and ROI-focused skills.
* Bonus: prior experience in healthcare or regulated industries is advantageous.
Why This Role Matters
This role presents an exceptional opportunity for a motivated advertising professional to take their career to the next level while making a tangible impact on our business outcomes.