Ecommerce Content Coordinator
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Location: Moorabbin HQ. Work from home on Tuesdays and Thursdays. We will be moving to Keysborough soon.
Permanent Full time
Immediate Start
This role brings our brands to life online through compelling copy, engaging content, and smart campaign execution. The Ecommerce Content Coordinator supports the digital growth of WAG and Bow Wow across ecommerce platforms and marketplaces, with a strong focus on writing, creative coordination, and brand storytelling.
Reporting to the Senior Ecommerce Marketplace Specialist, you'll shape product pages, email campaigns, and digital assets with clear, persuasive, and on-brand messaging. You'll collaborate with designers, marketers, and customer teams to create seamless, content-rich experiences that convert and delight.
About Our Brands
The Bow Wow Treats and WAG brands have been helping people give their furry family members high-quality, natural, and nutritious treats and chews, whether as a reward, for function, or to positively reinforce their training. Our values are authenticity, joy, playfulness, and love, and we expect our team to demonstrate these in everything they do.
We've grown to be high performers, selling to customers in Australia and New Zealand, through major retailers Coles, Woolworths, ALDI, and independents, pet retailers Petbarn, PetStock, and Pet Circle among others, as well as direct to consumer via our e-comm platform.
About the Role
Create engaging copy for product pages, web banners, paid ads, social campaigns, and marketplace listings, adapting to each brand's unique tone of voice.
Develop and manage EDMs in Klaviyo – from writing subject lines to designing content layouts and tracking campaign performance.
Coordinate the creation of creative assets with internal or external design teams, ensuring all briefs are well-scoped and timelines are met.
Maintain and refresh website content across banners, homepages, and collections, ensuring product descriptions and copy stay sharp and current.
Upload and manage product listings and content across Amazon and other online marketplaces.
Collaborate on promotional campaigns – writing messaging for key events, sales, new launches, and supporting assets.
Monitor campaign performance, track email and product engagement, and flag insights that inform future messaging.
Support broader marketing initiatives with communications expertise – from loyalty programs to customer comms.
We're looking for someone with a passion for dogs and interest in the pet industry or retail.
We require 1–2 years experience in an ecommerce, content creation, digital marketing, or communications role.
You should have a solid understanding of ecommerce best practices and customer journeys.
Strong copywriting skills across product, campaign, and brand storytelling formats are essential.
You should be a confident communicator with excellent written grammar, tone, and editing ability.
A Diploma or Degree in Marketing, Communications, Public Relations, or similar is required.
You should have strong attention to detail and task follow-through.
Experience creating and sending EDMs (preferably in Klaviyo) is desired.
Familiarity with Shopify, Amazon Seller Central, or similar platforms is preferred.
You should be comfortable using Excel/Google Sheets for reporting and performance tracking.
Familiarity with Meta Ads Manager, Google Ads, Amazon Ads, and Canva is desirable.
You should possess exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams.
We offer a range of benefits including 'Treat Yourself' days, competitive salary packages, opportunities for professional development, access to health and wellbeing benefits, generous staff discounts, and a pet-friendly atmosphere.
If you're excited to take the next step in your ecommerce and digital marketing career, please submit a sample of your work which showcases your creative copywriting skills.
We look forward to hearing from you.