Performance Marketing Specialist
Electrotechnik is seeking a skilled Performance Marketing specialist to drive software sales and marketing efforts in the electrical power industry.
This role is perfect for someone who can take initiative and make it their own, with a strong background in digital marketing and customer acquisition.
Key Responsibilities:
* Develop and execute marketing campaigns to drive sales leads through digital channels.
* Analyse key markets and competitors to inform business decisions.
* Build and maintain relationships with key stakeholders, including customers and partners.
* Manage and optimise website content, email marketing, and social media presence.
* Report and analyse data to inform business strategy and improve performance.
Requirements:
* Bachelor's degree in Marketing, Business or related field.
* Proven experience in digital marketing, with a focus on performance marketing and customer acquisition.
* Strong analytical skills, with the ability to interpret data and derive actionable insights.
* Proficiency in digital marketing tools and platforms.
* Excellent communication and collaboration skills.
* Prior experience in a software business or electrical industry is highly regarded.
About Electrotechnik:
Electrotechnik is an established company with market-leading software products for electrical power engineering and renewable energy technologies.
We create world-class software solutions for electrical power system analysis and renewable energy technologies.
Our customers range from small businesses to large corporations, governments, and educational institutions.