PictureWealth | Perth preferred (open to other AU cities) | Full-time
About PictureWealth
PictureWealth connects more advice to more lives. We're on a mission to bring Australians' money to life - helping people visualise what they have today, plan for what they want tomorrow, and make informed decisions to build the life they want.
As we sharpen our focus on accessibility, action and immediacy, we're removing friction for clients and embedding smarter growth through retention, acquisition and cross-sell. We're a lean, ambitious fintech that moves fast and values great ideas from anywhere.
The Opportunity
We're looking for a
Growth Marketing Specialist
to own our growth engine across:
* New client acquisition
* Lifecycle engagement & retention
* Cross-sell into lending, estate planning, insurance and more
You'll report into our Marketing Manager and work closely with cross-functional leaders across advice, lending, product, CX and operations. Because we're a small team, this is a hands-on role where breadth matters as much as depth - you'll build strategy and execute.
What You'll Do
* Own and drive the growth marketing agenda across acquisition, retention and cross-sell
* Build and optimise top-of-funnel campaigns (paid social, search, SEO/SEM, digital partnerships)
* Develop lifecycle marketing programs: onboarding flows, annual review reminders, nudges-to-book, cross-sell prompts
* Design and execute content strategies for different audience lifecycle stages
* Map client journeys with internal teams, identify drop-offs and create tactics to improve conversion
* Implement lead qualification systems to convert leads into MQLs and improve SDR handover
* Segment and score our client database to unlock growth opportunities
* Run experiments and A/B tests across flows, landing pages, offers and messaging
* Monitor and report on KPIs including retention, annual review completion, CLV, conversion, no-shows/reschedules
* Work with agencies and vendors to keep campaigns smart, cost-effective and on brand
* Be curious and comfortable pulling data from multiple tools while we continue building a centralised system
* Jump into content or basic design assets when needed (brochures, flyers, digital collateral)
What Success Looks Like
* Stronger client retention and engagement
* Increased annual review completion
* Lower no-show and reschedule rates
* Growth in cross-sell services (lending, estate planning etc.)
* Increased MQL volume and lead-to-conversion ratio
What You'll Bring
* 3 + years' growth/performance/demand-gen experience (Australia-based)
* Experience in or strong understanding of financial advice / fintech / lending / insurance
* Proven track record building or scaling marketing-led growth engines
* Confident with data, dashboards and funnel/cohort analysis
* Hands-on with CRM/automation (HubSpot preferred)
* Comfortable across digital channels: paid social, paid search, SEO, email/SMS
* Experimentation mindset and fast iteration approach
* Intermediate design skills (Canva/Adobe)
* Great communicator who can influence across teams
Why Join Us?
* Join a fast-growing fintech ranked #13 on Deloitte's Fast 50
* Flexible work arrangements across Australia
* A smart, supportive team that moves quickly and enjoys building together
* Real opportunity to shape strategy and see your work make a measurable impact
Apply Now
If you're excited by growth that's grounded in value, and you want a role where you can own end-to-end outcomes - we'd love to hear from you.