At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money.
Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes' Next Billion Dollar Startups, Forbes' Cloud 100, the Inc. 5000, and Rapid Company's World's Most Innovative Companies.
At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you!
The Marketing Operations Manager will report to and partner with the Head of Marketing, playing a critical role in optimising our marketing system strategies, enhancing operational efficiency, driving lifecycle execution and supporting key growth initiatives for the marketing team.
As Marketing Operations Manager, you will be responsible for overseeing the strategic and operational aspects of our marketing initiatives. Inclusive of setup, execution and optimisation of our marketing automation platforms, you will manage and enhance a scalable marketing system infrastructure. You will also collaborate locally and globally, to support the team with functional initiatives and conduct ad hoc strategic analysis that enables the marketing team to successfully meet objectives.
**What you will be doing**:
- Partner with marketing team members to identify pain points and alleviate with streamlined processes and tool automation
- Own technical support and day-to-day operations for various types of marketing campaigns including lifecycle channels, creating automated processes and implementing improvements where necessary
- Project manage key marketing initiatives working with cross functional teams to develop scope, manage deliverables, required resources, and project plans
- Manage the execution and enhancement of lifecycle channels, in collaboration with the wider Marketing team
- Ensure the team is enabled to measure and analyse campaigns through self-serve reporting mechanisms
- Provide training, resources, and reusable, standardised program templates for the marketing team to efficiently self serve
**What you should have**:
- A sharp business mind and a proven ability to strategise and implement critical programs from ideation to launch
- Understanding of a B2B SaaS marketing function, funnel, and digital marketing strategies & tactics
- A data-driven mindset and ability to excel at connecting the dots and solving complex problems
- Marketing Automation Expertise (Marketo and Salesforce Marketing Cloud is a plus) with strong knowledge of the sync between CRM and MAP with applied skills
- A deep understanding of marketing operations for B2B SaaS organisations, focusing on lead generation, lead routing, and database management
- Strong data analysis & reporting skills, including light in SQL and the ability to build data visuals to derive actionable insights
- A keen eye for process design and optimisation, with the ability to troubleshoot, diagnose and resolve system issues
- Lifecycle management, with experience sending communications across a variety of channels, followed by analysis and ability to A/B test fundamentals
**Perks**
- Real growth and career development opportunities, we're still young in Australia with plenty of room to grow
- A unique product that makes an actual impact on the local businesses you love and support
- Attractive base + super package
- Equity/stock options for all employees - 'Be a Founder' and be rewarded as one at Podium.
- A generous $600 monthly 'Benefits & Wellbeing' allowance, spent how you please
- Free snacks and drinks, which are always stocked up. You'll find Podium in the Queen & Collins building with access to end of trip facilities, bike storage and lockers, a cocktail bar and a new Podium Australia HQ
📌 Marketing Operations Manager
🏢 Podium
📍 Melbourne