Business Development & Marketing Manager
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Compassion, People Focused, Inclusion, Integrity, Respect, Teamwork
About Us
At Black Swan Health, we pride ourselves on our evidence-based, practical approach to supporting the health of everyone in WA. Our vision is to lead the way in the delivery of health care and disability supports and services through our portfolio of mental health, primary health, and disability services.
Black Swan Health is a multi-award winning, independent not-for-profit organisation. We offer a broad range of services, delivered by a highly skilled, diverse workforce. Our teams are made up of experts in their field, passionate about delivering the very best evidence-based support to our clients.
About the Role
The Business Development & Marketing Manager drives growth and visibility of the organisation\'s services. The role leads business development activities, oversees marketing and communications and achieve strong brand awareness and recognition.
Key Responsibilities
- Increasing referrals and patient consultation numbers to Black Swan Health\'s diverse range of services and programs
- Develop targeted strategies to increase referrals to new and existing Black Swan Health clinics including Allied Health and Therapy, Psychology and Individual NDIS Disability services
- Develop an annual marketing plan in line with the strategic marketing approach.
- Design a strategic marketing approach for Black Swan Health.
- Identify and secure new business and partnerships
- Manage Black Swan Health’s overall corporate marketing campaign as well as individual programs’ marketing.
- Review/quality check of resources/articles for publishing (including the website).
- Explore opportunities within the program areas to promote Black Swan Health Services and program brands at events.
- Plan and oversee new marketing initiatives.
- Prepare relevant sponsorship opportunities for the Executive Management Team.
- Manage and coordinate key corporate events, conferences and expo attendance.
- Pursue contact leads, including holding meetings with key contacts and fostering effective relationships between Black Swan Health and contacts.
- Developing and maintaining a database of supporters/potential supporters, including reviewing organisational network of former and current supporters.
- Identify appropriate networking events and opportunities for Black Swan Health representatives to attend.
- Identify and develop opportunities for partners and collaborations with universities, businesses, community organisation, media outlets and other entities.
- Scan for appropriate tender and grant opportunities, undertake background research, oversee information capture, draft high quality funding applications and provide project management support.
- Write and prepare for submission of bids, major grants, tenders and other projects. This will include the requirement to ensure accuracy of data, research and information in funding applications.
Qualifications
- Degree in Marketing, Communications, Business Development or related field.
- Demonstrated comprehensive experience (minimum 5 years) in developing and implementing comprehensive business development strategies, philanthropic (partnerships, donations etc), marketing and effective communications strategies.
- Strong skills in digital marketing, content creation and stakeholder engagement.
- Experience managing external agencies and delivering campaigns.
- Excellent communication, relationship-building and negotiating skills.
- Strong internal and external stakeholder engagement skills.
- Solid background in sales, business development and growth, with ability to demonstrate success in achieving business development KPIs.
- Excellent written communication skills, with the demonstrated ability to produce high quality written documentation including reports and submissions.
- High level computer skills including experience with MS Office, Adobe Creative Cloud, WordPress and social media advertising programs.
- Demonstrated skills in assessing and evaluating information and data.
- Experience in tender writing, proposals and business case development.
Other Relevant Information
- Current Police Clearance and Working with Children Check.
- Current Driver’s License, and own reliable vehicle for work purposes.
- Current eligibility to work in Australia.
What We Offer
- Salary packaging up to $18,550 on a range of benefits such as mortgage, rent, meal entertainment, holiday accommodation or other everyday living expenses as well as options to salary package benefits above the FBT cap on items such as:
- Novated leasing
- Work related expenses.
- Self-education
- Access to public transport and free onsite parking
- Employee support through our dedicated free Employee Assistance Program (EAP)
Shortlisting will commence immediately.
For enquiries regarding the position, please contactthe People & Safety Team, at (emailprotected).
To find out more about us go to
To apply for the role, you must submit a brief cover letter addressing the listed job requirements along withyour résumé.
Application questions
- Which of the following statements best describes your right to work in Australia?
- How many years\' experience do you have as a Business Development and Marketing Manager?
- Do you have a current Working With Children (WWC) Check?
- Do you have a current Police Check (National Police Certificate) for employment?
- Which of the following Microsoft Office products are you experienced with?
Black Swan Health is an independent, not-for-profit healthcare provider specialising in the design and delivery of safe and high-quality primary health, mental health, and disability services.
As leaders in our field, we deliver a comprehensive range of person-centred services provided by qualified and experienced health professionals.
Our personalised services positively impact individuals and communities across the metropolitan area.
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