Job Overview
The role of a Campaign Lead is to develop and implement effective advertising strategies that drive consumer engagement with superannuation and retirement planning.
This involves leading the conception and delivery of multi-year consumer education campaigns, leveraging market research to inform strategic direction, and collaborating with cross-functional teams to ensure full integration.
The ideal candidate will have strong executive-level communication, collaboration, and influencing skills, as well as expertise in bringing brands to life through storytelling.
Key Responsibilities
1. Develop and execute advertising strategies from conception to delivery for large-scale consumer education campaigns.
2. Leverage market research to guide the strategic direction of impactful advertising campaigns and content.
3. Manage campaign planning cycles, including end-to-end above- and below-the-line campaign related activities.
4. Provide high-level expert advice and support on campaign development to senior stakeholders.
5. Collaborate with cross-functional teams to ensure seamless integration across all campaign activities.
Required Skills and Qualifications
* Tertiary qualifications in marketing, communications, or public relations.
* At least 7-10 years of experience working for listed corporate or consumer brands or large government agencies.
* Strong written and verbal communication skills designed to influence decisions.
* Experience working in a large and agile organization in a regulated industry.
* Expertise in storytelling and brand development.
* Executive-level communication, collaboration, and influencing skills.
About You
As a seasoned professional with a passion for innovative marketing and communications solutions, you will be responsible for driving results-oriented campaigns that engage audiences and drive business outcomes.
With a track record of delivering successful campaigns and managing high-performing teams, you will be an asset to our dynamic team.
About ASIC
ASIC regulates corporations, markets, financial services, and consumer credit, and promotes market integrity and consumer protection in the Australian financial system.
Our goal is to achieve a fair, strong, and efficient financial system for all Australians.