Join an Award-Winning Icon of the Sunshine Coast
The Alex Surf Club, proudly known as having the Best Seat on the Beach, is a dynamic and diverse organisation—home to a large, award-winning hospitality venue and one of the region's most active and inclusive surf life-saving and surf sports programs. Recently named Large Hospitality Business of the Year two years running at the Sunshine Coast Business Awards, our Club is where community, surf, and coastal culture come together.
With over 1,600 Surf Life Saving members, 120+ staff, and a bustling beachfront venue, our club includes:
* 3 lively bars including our iconic Bluff Bar
* 2 beautiful function rooms
* All-day dining Restaurant
* Beachside Café
* Buzzing Gaming & Sports Bar
* Live Entertainment 5 days/week
We're searching for a Marketing Specialist to develop and lead our creative strategy, tell compelling stories, and engage our diverse community across hospitality, lifesaving and our surf sports programs.
About the Role
This full-time senior position reports to the General Manager and is central to crafting and delivering the Club's marketing, sponsorship, community partnerships, events, and digital strategies.
You'll work with a collaborative, high-performing Marketing Team whose responsibilities for delivery span:
* Major Events, Functions, Fundraising & Promotions
* Membership Growth & Community Engagement
* Sponsorship, Grants & Awards
* Social Media, Website & Digital presence
* Life Saving & Surf Sports initiatives and engagement
* Data Management & Analytics
Working with our fabulous team, you'll ensure all campaigns and activations are strategically aligned, effectively delivered, and that the team is supported every step of the way.
A key priority of the role is the development and delivery of a strategic marketing plan across:
* Surf Life Saving & Surf Sports Programs
* Hospitality Venue
* Community Initiatives, Membership & Partnerships
Key Responsibilities
* Marketing Strategy: Lead the creation and execution of an annual marketing plan tied to club-wide objectives
* Digital & Content: Manage digital channels, social media, content creation, EDMs, website content and analytics
* Sponsorships, Grants & Awards: Secure, retain and service sponsors, manage the writing of compelling grant submissions and award entries and ensure ROI reporting and brand integration across all platforms
* Work with our Events Team to support major signature events like Bluff Fest, Bluff to Bar and Hayden Kenny Classic are delivered upon and bring to life unique and bespoke experiences like Paint n Sip, The Curated Plate, Beach Bar and other pop-ups
* Drive membership campaigns, highlight volunteer and athlete achievements, and increase community engagement
* Ensure consistent messaging and presentation across signage, digital, print, and on-site collateral
* Integrate with internal departments, volunteers, and external creatives to amplify impact
Who We're Looking For
* Experience: 5+ years in marketing, events, or community development, including leading a diverse and collaborative team in the development and delivery of a strategic marketing plan.
* Industry Knowledge: Hospitality, clubs, surf life saving, or not-for-profit backgrounds are highly regarded
* Digitally Strong: Social media, content production, branding, storytelling, and campaign measurement
* Strategic & Organised: Able to manage multiple projects across departments with excellent stakeholder management
* Creative & Purpose-Driven: Passionate about community, surf sports, and purpose-led marketing
Qualifications & Essentials
* Degree in Marketing, Communications, Events or Business
* RSA and Blue Card (or willingness to obtain)
* Flexibility to attend some evening/weekend events
Why Work With Us?
A beachfront workplace in the heart of the Sunshine Coast
Strategic role in a dynamic, community-first organisation
Collaborate with a skilled and driven marketing team
Diverse, creative projects that evolve weekly
Be part of an award-winning club that's built on passion, people, and purpose
This is a full-time role with flexible working options available to support work–life balance.
Ready to Make a Splash?
We'd love to hear from you
Please send your resume and cover letter to