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Melbourne social strategy

Melbourne
1000heads Group
Posted: 7 May
Offer description

The Global Strategy & Insight Team at 1000heads answers crucial questions beginning with WHY and ending with HOW.

If you are curious by nature, determined to uncover the facts, love turning complex information into simplified yet engaging stories, and you'll fit right in.


Our Role in Client Projects

The Strategy & Insight Team is integrated within account teams in the agency, providing our clients with strategy & data-driven insight and decision making at the key stages of:

* Strategic content, media, campaign planning
* Target audience generation
* Insight generation for ideation
* Client workshops
* KPI selection and targeting setting
* Post campaign evaluation

We also conduct bespoke, stand-alone research projects designed to help our clients understand their audience, brand and category.


Role Overview

The 1000heads team in APAC is looking for a Strategist to work from one of our current APAC offices to help service our clients across the region. It is a crucial role in supporting the Social Strategy Director and the broader team at 1000heads.

We're seeking a strategist who excels at translating complex ideas into clear, actionable strategies. The ideal candidate will be passionate about social media's role in transforming brands, with a talent for crafting compelling narratives and collaborating effectively with creative teams. They should be solutions-driven, confident in vocalizing ideas, and able to establish themselves as a trusted strategic partner for clients and internal teams alike.

This role offers the opportunity to work on exciting project strategies for leading global brands, contributing to cutting-edge social-first campaigns in a dynamic, fast-paced environment. Our current client roster includes the likes of Google, Cisco, GitLab, SAP, Isuzu, UNIQLO, Meltwater, Live Nation - all great brands with high expectations - and you will have the chance to meet, learn with and present to client leads from brands like these.


Key Responsibilities


Strategic Development and Support

* Craft comprehensive social-first strategies for clients
* Conduct research and analysis to inform strategy development, including competitive audits and cultural trend mapping
* Support the creation of social frameworks, content pillars, and rollout plans for client campaigns
* Contribute strategic insights to new business pitches and RFPs


Insight Generation and Application

* Interpret findings and translate them into actionable strategies
* Identify and communicate consumer behavior trends across digital platforms and broader culture
* Apply platform-specific knowledge to maximize potential for reaching and engaging target audiences


Client Engagement and Presentation

* Be the strategic voice in client meetings and workshops, assisting the Strategy Director as needed
* Prepare and deliver strategic recommendations to clients, adapting approaches as needed


Performance Analysis and Optimization

* You will use a range of data sources for analysis, from social listening tools, to native platform analytics, and 3rd party research. No data source will be out of bounds for you.
* Interpret performance data to evaluate content and campaign effectiveness
* Provide strategic recommendations for optimizing ongoing campaigns and content strategies
* Demonstrate the value of social strategies within broader marketing efforts


Trend Monitoring and Innovation

* Stay abreast of social media trends, platform updates, and emerging technologies
* Contribute to the agency's culture of innovation by proposing new approaches to social strategy
* Help develop thought leadership content to position 1000heads as a leader in social transformation


Cross-Functional Collaboration

* Participate in strategic planning sessions with various teams (e.g., account management, creative, data)
* Ensure strategic alignment across all aspects of client work
* Support knowledge sharing and skill development within the strategy team

About You

* 3-5 years of experience in social media strategy, insights or communication planning roles
* Strong strategic thinking and problem-solving abilities
* Excellent storytelling and presentation skills
* Great stakeholder management skills
* Deep understanding of major social media platforms and their strategic applications
* Experience in developing social content strategies and campaign frameworks backed by audience and platform data
* Ability to interpret and apply data insights
* Adaptability to work across various industries and client types
* Advanced experience with social listening platforms
* Advanced knowledge of audience analysis platforms like Global Web Index, and an awareness of the wealth of data sources available to you
* Methodology development for both primary research and performance measurement
* A demonstrable ability to look beyond the numbers towards interpretation, recommendation and action
* An eye for detail, the ability spot flaws or mistakes in methods, reports and plans

About 1000heads

1000heads is a social transformation company. We help global brands adapt to rapid and continual shifts in media, technology and culture. The company delivers social-first data, insights, strategic consultancy and creative services to clients around the world, including Google, SAP, Diageo, GitLab, Ancestry, Isuzu and UNIQLO.

1000heads has offices around the world in New York City, Los Angeles, Miami, London, Paris, Berlin, Dubai, Tokyo, Kuala Lumpur, Singapore, Sydney and Melbourne.

1000heads is an Equal Opportunities Employer, we are passionately committed to working together to promote an inclusive environment which celebrates and promotes diversity. We are committed to our belief that diversity in our team generates better and bolder ideas, creativity, understanding and respect. We welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

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