About Redsbaby
Redsbaby is one of Australia's leading baby brands, helping families navigate one of life's biggest milestones with thoughtfully designed products that make everyday parenting easier. Known for premium quality, innovation and customer care, Redsbaby has built a loyal community of parents across Australia through a strong direct‐to‐consumer model, meaningful customer experiences and products designed with real family life in mind.
At Redsbaby, collaboration, care and doing great work matter. The team genuinely supports one another, values ideas, and shares a robust commitment to delivering an exceptional customer experience.
Job Overview
We are looking for a highly organised, hands‐on Events & PR Manager to join the team on a 12‐month maternity leave contract. This is not a traditional PR role and does not involve managing PR events (launches, influencer events or large‐scale media events). The role is heavily focused on large‐format consumer baby shows (PBC and One Fine Baby) and Redsbaby's private demo day events (together accounting for approx. 80% of the role), with the remaining 20% involving light‐touch PR activities such as awards submissions, partner article coordination and campaign support. This role is centred around the seamless execution of all events, ensuring everything runs smoothly behind the scenes from planning through to delivery.
We're looking for someone who genuinely enjoys being an excellent operator. Someone who keeps on top of details, follows through, communicates clearly and takes pride in making sure nothing gets missed.
Responsibilities
* Managing baby shows and demo days end-to-end
* Coordinating event logistics, timelines and communications
* Ensuring stock, displays, printed materials and collateral are event‐ready
* Managing event calendars and updates
* Supporting registrations and event communications
* Coordinating with internal teams including creative, marketing and product
* Reporting on event attendance, registrations and performance
* Maintaining a high standard of execution across all customer‐facing events
PR Activities
* Awards submissions (e.g. Bounty Baby, Mum Central Awards)
* Partner article coordination and briefing
* Supporting PR partners with messaging and campaign coordination
Qualifications
* 2–4+ years experience in events, retail marketing, activations or similar
* Strong organisational and coordination skills
* Excellent attention to detail and follow-through
* Experience managing physical events or activations
* Comfortable managing multiple moving parts at once
* A collaborative, team‐first mindset with a high care factor
* Comfortable using Microsoft Suite and spreadsheets
* Exposure to monday.com, Klaviyo or similar platforms is beneficial
Nice to Have
* Experience across Retail, lifestyle, baby/kids or beauty
Benefits
* Join a well‐loved Australian brand with a strong reputation and loyal customer base
* Work closely with passionate and supportive leaders in a collaborative environment
* Enjoy a hybrid working model (3 days office / 2 days WFH) at Zeland location
* Opportunity to step into a role with clear processes, strong handover support and room to make your mark
* Enjoy birthday leave and early 3.30pm Friday finishes
If you're someone who loves bringing events to life and takes pride in exceptional execution, we'd love to hear from you.
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