Role Description:
* We are seeking an ambitious SEO Manager to scale and support our global SEO efforts, drive high-intent organic traffic, and improve revenue growth. This is a unique opportunity to join the Global Growth Marketing Team and help shape our SEO approach.
Job Description
* Support Airwallex's organic growth targets working closely with our website and content teams.
* Evangelize SEO in terms of website changes impacting SEO, link acquisition, and organic content (in conjunction with our Content team).
* Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth.
* Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead.
* Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.
* Help develop and scale our offsite backlink profile to improve the overall domain authority of the website.
* Liaise with engineers in executing technical recommendations that will benefit not only SEO but broader business teams.
* Test new tactics and landing pages to improve discoverability and engagement.
* Hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness.
* Iterative approach to conversion rate optimisation, ensuring we're constantly monitoring and optimising on revenue-driving opportunities.
* Track, monitor, and help report on SEO campaigns to understand what is driving revenue and growth.
* Help establish Airwallex as an SEO leader in the financial services & technology space.
Required Skills and Qualifications
* 4+ years experience in SEO, with 2+ years experience in an in-house role within the B2B, SaaS or Fintech industries.
* Proven track record of driving organic traffic and business growth via SEO.
* Good understanding of international SEO and B2B marketing.
* Ability to measure all aspects of SEO performance, work in a cross-functional environment, and turn data into insights and actions.
* Comfortable in a fast-moving startup culture – growth-minded and comfortable with ambiguity.
* Strong analytical skills to make data-driven decisions for commercial and operational performance.
* Strong understanding of EEAT within YMYL verticals.
* Strong understanding of online copywriting and how it impacts SEO.
* Entrepreneurial mindset and a willingness to be hands-on.
* Confident communication skills for reporting to stakeholders at different levels, and the ability to influence people across the organisation.
* Bachelor's degree.
Benefits
Airwallex offers a dynamic and supportive work environment, with opportunities for professional growth and development.
Others
Airwallex is proud to be an equal opportunity employer, committed to diversity and inclusion.