The Company
This is an exciting opportunity to join a fast-growing global consumer brand that is rapidly expanding its footprint across Australia and New Zealand. The business is known for delivering high-quality, innovative products across retail and eCommerce channels, supported by strong global resources, a highly engaged local team, and a culture that values smart thinking, ownership, and continuous improvement.
With a strong presence in major retailers and a diverse product portfolio, the organisation is investing heavily in brand building, digital capability, and customer engagement. You will join at a pivotal time as the brand enters its next phase of growth and elevates its position in the local market.
The Role
The Brand Manager will play a key role in driving awareness, engagement, and demand across the ANZ region. This is a broad, hands‑on role spanning integrated brand campaigns, digital and performance channels, retail marketing, research, and analytics.
You will partner closely with cross‑functional teams including product, creative, content, sales, and customer service, while collaborating with global stakeholders and external agencies. This role suits someone who enjoys variety, thrives in a fast‑paced environment, and brings both creativity and commercial capability.
Key Responsibilities
* Lead the planning and rollout of multi‑channel brand activity, including digital content, retail initiatives, on‑ground activations, events, email programs, and partnership campaigns.
* Shape and articulate the brand narrative so it's clearly represented across every customer interaction.
* Oversee the marketing budget, ensuring investment is allocated effectively and delivers strong commercial outcomes.
* Work closely with in‑house teams and external partners to produce high‑quality creative assets and cohesive brand communications.
* Gather and interpret market, customer, and competitor insights to guide strategy and uncover new opportunities for growth.
* Track campaign performance using key measures such as acquisition efficiency, conversion behaviour, and long‑term customer value, using insights to refine future activity.
Skills and Experience
* 5+ years in brand marketing, ideally within global retail, or fast‑paced consumer categories.
* Strong understanding of digital and performance marketing fundamentals.
* Commercially minded with excellent analytical skills and a data‑driven approach.
* Confident communicator who enjoys cross‑functional collaboration.
* Strong planning, organisational, and problem‑solving capability.
* Ability to operate in a fast‑moving environment with shifting priorities.
Benefits
* Competitive salary and incentive structure.
* Exposure to a global brand with significant market presence.
* Work with a collaborative, ambitious, and high‑performing team.
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