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Metagenics is one of Australia and New Zealand's leading natural medicine suppliers, with a portfolio of market leading brands including Inner Health, Ethical Nutrients, Metagenics, and Endura. Our mission is clear - to help people lead happier, healthier lives through high-quality nutritional supplements. Additionally, we are proudly BCorp Certified - a demonstrated commitment to balancing people, planet and profit by meeting the highest global standards of social and environmental performance & legal accountability.
We are recruiting for a motivated permanent fulltime Shopper Marketing Manager to join our Customer Marketing team based at our ANZ Head Office in Northgate, Brisbane.
Reporting to the Customer Marketing Manager, this newly created position will be key to understanding our shopper to assist us drive activation strategies to influence purchasing decisions at points of sale.
This role requires a deep understanding of shopper behaviour, category trends, and retail environments and will be an ideal appointment for someone that thrives on blending creativity with strategy and data-based decision making.
Key Responsibilities;
* Develop and implement shopper marketing plans aligned with brand, business objectives and shopper needs.
* Collaborate with sales, marketing and retail partners to enhance brand visibility and shopper experience.
* Analyze shopper insights and marketing trends to optimize shopper marketing strategies for all channels including Pharmacy (B&M and online), Pharmacy clinics and others.
* Collaborate on the execution of national and local retail programs to drive conversion and loyalty.
* Utilize relevant tools such as IQVIA/CIRCANA and other shopper data to assess market opportunities and risks, to drive shopper engagement and sales.
* Manage the budgeting, reporting, and performance tracking for shopper marketing initiatives.
* Ensure alignment with brand guidelines and customer-specific strategies
* Help build strong relationships with retailers to enhance brand visibility and shopper experience while focusing on differentiating us in the market.
Skills and experience
* Tertiary qualifications in Business, Commerce or like discipline (or significant relevant industry experience)
* Established experience in shopper marketing, brand management, or retail marketing in retail/FMCG or Pharmaceutical industries- highly regarded
* Proficiency in the use of syndicated data tools such as IQVIA, Nielsen, Circana etc to inform decision making
* Proficiency in analysing research/sales data to identify trends, patterns, and insights.
* Ability to present findings clearly and effectively to stakeholders
* Demonstrated commercial sense and ability to identify and grasp opportunities in a complex, fast moving and challenging business environment
Job benefits and perks
* Eligible to receive a Company Bonus paid once annually
* Heavily discounted product for yourself and family to purchase, with complimentary product available in the office
* Work from home up to two days per week, free onsite parking
* Access to Employee Assistance Program for yourself and family
* Access to Perkbox, an employee benefits and discounts provider of major brands, as well as onsite Yoga, Ping Pong and Art Classes.
You will enjoy collaborating across teams to bring our iconic retail brand stories to life, and be passionate about influencing shopper behaviour through compelling in-store experiences. In return, we will sharpen your Shopper Marketing capability, and you can expect to enjoy a rewarding team and company culture with relevant recognition and development opportunities. United by purpose and our core values of Integrity, Authenticity, Respect, Diversity & Inclusion and Health & Happiness, we are a great place to work.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing, Sales, and Strategy/Planning
* Industries
Pharmaceutical Manufacturing and Retail Pharmacies
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