Lead Performance Media Expert
Enigma is seeking an exceptional new talent to join our media team as a Lead Performance Director. You will lead and grow our performance media product, collaborating with cross-functional teams on day-to-day tasks.
This role involves building strong relationships with clients, providing high-level service, and delivering search solutions that drive business growth through performance channels.
The Lead Performance Director will be hands-on, working in ad platforms, and expected to operate at a senior strategic level.
* Development of performance marketing strategies.
* Training and upskilling teams on search best practices across all digital platforms.
Key requirements:
* At least 8+ years of experience in search marketing.
* Performance media strategy including audits, forecasting results, and budget recommendations.
* Experience with search and overall performance media reporting, including data analysis and optimization decisions.
* Experience using relevant optimization software (e.g., Ads Manager, SA360).
* Advanced Excel skills.
* Experience in mentoring and training staff on performance media.
Skills and qualifications:
* A thorough understanding of performance ad platforms and bid management tools (e.g., Ads Manager, SA360, DV360).
* Google and Bing accredited.
* Mastery of Google Analytics.
* Understanding of website backend for tracking and conversion goals.
* Problem-solving and critical thinking.
* Effective communication and presentation skills.
* Highly productive.
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Advertising Services