Outcast is seeking a highly motivated CRM Coordinator to join our growing team on the Gold Coast. In this role, you'll support the CRM & Loyalty Manager in bringing customer journeys to life across email, SMS, push and WhatsApp using Klaviyo. You'll play a key role in campaign and flow planning, building, testing and deployment, while also diving into performance insights and optimisation. From segmentation to personalisation, you'll help craft elevated communications that engage, convert and retain our community.
Key Responsibilities:
* Build, schedule, and deploy on-brand, high-converting campaigns and automated flows across email, SMS, push, and WhatsApp.
* Partner with the CRM Manager on campaign planning, briefing, build, QA testing, deployment, and post-send analysis.
* Support the execution and testing of automated journeys across the customer lifecycle (think: welcome, abandonments, winbacks, loyalty, and beyond).
* Develop, test, and optimise audience segmentation, triggers, dynamic content, and send timing to ensure the right message lands at the right moment.
* Use behavioural and transactional data to drive deeper personalisation and relevance in every touchpoint.
* Lead and report on A/B testing across subject lines, creative, CTAs, and timing to identify what clicks and what converts.
* Monitor and report on both campaign and lifecycle performance, delivering actionable insights to drive retention and revenue.
* Present key performance updates in weekly marketing team meetings.
* Work closely with the creative team to ensure messaging and visuals are
on-brand, conversion-optimised, and seasonally aligned.
* Support loyalty and retention initiatives, ensuring our best customers feel like
VIPs.
What We're Looking For:
* 1+ years of experience in lifecycle or retention marketing for eCommerce/DTC brands and proven experience with Klaviyo in a similar role
* Relevant qualification in Marketing, Digital Marketing or Communications (certificate, diploma, or degree).
* Hands-on experience and confident setting up tags, segments, flows, campaigns, and A/B tests in Klaviyo.
* Strategic thinking paired with strong execution skills - from mapping journeys to pressing send.
* Solid understanding of email/SMS best practices, deliverability, and compliance
* Confidence in copywriting and creative collaboration.
* Full time, in office opportunity only
* Gold Coast based
Why Join Us?
* Close knit team who loves to have fun and be creative
* Newly renovated modern office
* Fully stocked kitchen
* Regular team events
* Brand new MacBooks
* Highly competitive salary
* Be a part of a fast paced, positive and evolving fashion brand
* Generous staff discounts