Global Vision Recruitment on behalf of Moombaki Institutes Pty Ltd Position: Marketing Specialist Salary: $76,515 per annum plus 12% superannuation Hours: 38 Mode: Full-time Location: 233 Bennett Springs Drive, Bennett Springs WA 6063 Experience Required: Minimum 3 years of professional experience Responsibilities include but are not limited to:
* Plan, execute, and monitor digital and traditional marketing campaigns
* Analyse market trends and customer insights to optimize strategies keeping a close eye on other local Early Learning centre’s social media campaign
* Manage content creation across social media, email, blogs, and other platforms
* Coordinate production of videos and artwork to be used in marketing campaigns
* Develop marketing collateral and coordinate promotional activities
* Collaborate with cross-functional teams to align marketing initiatives
* Track campaign performance, generate reports, and provide actionable insights
* Coordinate with external agencies and vendors as needed
* Support SEO/SEM strategies and manage website content updates
* Maintain brand consistency across all marketing materials and channels
* Assist in organizing events, webinars, or trade shows to support outreach
* Manage and grow social media presence across all relevant platforms
* Conduct competitor analysis and benchmark performance
* Maintain and update CRM systems with campaign and lead data
* Prepare newsletters, and internal communication materials
* Contribute to budget planning and monitor marketing spend
* Conduct A/B testing and other experiments to optimize engagement and conversion
* Research and implement marketing automation tools and strategies
* Monitor online reviews and respond to customer feedback
Qualifications: • Tertiary qualification in Marketing, Communications, or a related field (preferred but not mandatory) Other Skills and Requirements:
* Minimum 3 years of relevant experience
* Strong understanding of digital marketing tools and analytics
* Excellent communication and project management skills
* Creative mindset with attention to detail