POSITION DESCRIPTION
Coordinator
Position Number: P00949
Directorate: OCEO
Service: Communications & Marketing Service
Location: HQ
Date Updated: December 2025
Position Classification: Band: 9
POSITION PURPOSE/OBJECTIVE
The Communications and Marketing service is responsible for the service activities
of Media Management; Corporate Communications; Community Engagement;
Public Relations; Brand and Marketing; Events; Graphic Design, Internal
Communications, Digital Media, Crisis Communications; and Policy Management /
Training.
The position is responsible for the coordination of corporate communications and
marketing activities. This position assists the Manager, Communications and
Marketing to provide high quality communications, marketing and organisational
support to ensure a consistent, professional and positive corporate profile and
reputation, the use of contemporary tools and resources, and to optimise corporate
communications and marketing activities and opportunities.
RELATIONSHIPS
Reports to (Position Title): Program Leader, Communications and
Marketing
Reports to (Position Number): P01131
Staff Responsibility: Nil
Key Internal Relationships: Communications and Marketing team; All Staff.
Key External Relationships: Creative services/suppliers; Public; Government
Agencies
TRIM Ref: Date last reviewed: January 2026 2
WORKING ENVIRONMENT
The Communications and Marketing service provides strategic direction for, and
delivery of, corporate communications, internal communications, engagement,
media (including digital media), brand and marketing activities of Blue Mountains City
Council.
The service aims to
stakeholder trust in the organisation and its brand through effective communications
with our customers, residents, partners, stakeholders, members and staff.
KEY RESPONSIBILITIES
The Communications and Marketing Coordinator is responsible for:
Effectively supporting the Manager, Communications & Marketing by implementing the
service activities of Corporate Communications and Marketing
Providing advice, support and assistance to staff and managers across Council relating
to communications and marketing service activities, including branding, digital assets,
nts.
Developing communications and marketing strategies and campaigns for corporate
services, activities and products, including campaign monitoring and evaluation.
The coordination and management of corporate marketing channels.
Developing marketing resources, including the development and implementation of digital
assets.
Coordinating the administration, creation and placement of corporate advertising.
Assisting with speechwriting
Contribute to help Council deliver its sustainability goals.
Guiding Principles
We act as one organisation responding to the changing needs of our community
while protecting and enhancing our World Heritage environment
We are strategy led, driven by our Community Strategic Plan with clear priorities
and focus
We are service focused we continuously improve service provision and provide
excellent customer service
We collaborate and work together to achieve our outcomes
We ensure safety and well-being is at the centre of our organisation, operations
and culture for our employees, our community and our environment
We are a socially, environmentally and financially sustainable organisation, living
within our means, ensuring best value resource allocation
Safe Home safe; Service Excellence; Value for Money; Trust and Respect; and,
Supporting Community
TRIM Ref: Date last reviewed: January 2026 3
Workplace Health & Safety
Ensure compliance with WHS obligations and responsibilities as outlined in Councils policies
and procedures and under the relevant WHS legislation. These include but are not limited to:
identifying potentially unsafe situations or work practices and notifying your Supervisor or
Manager (or the Health, Safety Manager/Area Safety Representative); never performing a task
that you believe is dangerous or for which you do not have the experience, or have not
received appropriate instructions and training or where the correct equipment to carry out the
task safely is not available; always work in a safe manner and in accordance with safety
instructions, where applicable; use the work equipment supplied for the job, in accordance
with the manufacturer's instructions), and any personal protective equipment, which the
Council deems necessary and has provided; be safety aware and report any actions to your
line manager which will assist the Council to meet its legal workplace health and safety
obligations.
You have the right to cease or direct cessation of unsafe work. In addition you are required at
all times to comply with Councils Asbestos Management Plan and Policy.
COMMUNICATION
Required to provide service to internal customers as a regular part of the job.
Service includes answering queries, providing documentation, providing advice
and referring queries to appropriate personnel.
Requires extensive, on-going cooperation, coordination and communications
both within the communications and marketing service and with other internal
services for work production or service quality.
One on one communications required frequently weekly or more often or of
critical importance to the job. Group communication extends to conducting
meetings/lead group discussions and occasionally making formal presentations
or speeches.
The jobholder is required to anticipate and pre-empt customer requirements and
do utmost to meet these. In addition, the jobholder should monitor and evaluate
the effectiveness of customer service provided and recommend modifications to
improve service. The position communicates on a daily basis with a wide range
of people both internally and externally. The incumbent will use well-developed
verbal and written communication skills to appropriately convey information
throughout the organisation as well as where required with regulatory authorities
and WSRID.
This role will be required to communicate with the community in both an
informative and educational capacity.
JUDGEMENT & PROBLEM SOLVING
Problems are solved using research, analysis, and evaluation of information
which may not be readily available. Judgement is important as there is often no
right or wrong solution.
The jobholder must make judgements or recommendations based on advanced
analytical or creative thought.
Ongoing planning is required to ensure strategic outcomes or the coordination of
resources covering multiple work cycles or long-term projects.
Understand the current and desired market positioning and strategic business
direction of the organisation and apply business principles to the services to
TRIM Ref: Date last reviewed: January 2026 4
goals and strategies.
AUTHORITY
Policy and procedures are readily available but the jobholder is required to
choose the appropriate processes. Unusual problems may be referred for clarity
of policy or direction.
Decisions affect the work and activities across a major function or a number of
services.
The work of the jobholder influences the community within a specified service
line through the application of technical skill or application of regulatory
requirements.
The jobholder is responsible for ensuring that operational safety standards or
other requirements are met at an operational level.
Develops a complete budget for a section or a specific project. Responsible for
costing resources/time/people and materials.
TRIM Ref: Date last reviewed: January 2026 5
SKILL, EXPERIENCE, QUALIFICATIONS & BEHAVIOURAL COMPETENCIES
ESSENTIAL
Tertiary qualifications and/or demonstrated experience related to marketing,
public relations or related field.
Proven ability to develop and implement marketing programs and
communications strategies and campaigns.
Demonstrated experience with the creation of publications or marketing
collateral.
Excellent oral and written communication skills including copywriting, editing, and
writing for print and digital media.
Proven ability to coordinate the implementation of branding guidelines and
materials.
Exceptional interpersonal skills demonstrating the ability to build and maintain
effective internal and external business relationships, high level customer
service, including the ability to consult and liaise with a range of people in a
professional manner.
Demonstrated high level organisational skills, including the ability to produce high
quality work, manage multiple tasks with competing deadlines and operate with
a significant degree of initiative and independence, while maintaining
collaborative work practices.
Experience in coordinating the administration, creation and placement of
corporate advertising.
Understanding of and commitment to Occupational Health and Safety and Equal
Employment Opportunity principles
DESIRABLE
Demonstrated experience in website platform management, content
management, HTML, web accessibility and the ability to use analytical web tools.
Previous experience with Local Government or public sector.
Ability to work outside of core hours as required.
TRIM Ref: Date last reviewed: January 2026 6