ROLE OVERVIEW
The Marketing & Communications Lead is responsible for shaping, executing, and optimising Honey For Life's brand presence across all channels. This role owns the full communications mix — brand storytelling, creative direction, social media, PR, ambassador management, content production, and campaign delivery — ensuring the brand continues to grow in influence, visibility, and commercial impact.
This role works closely with our key stakeholders across the business — including Creative Director, Sales (domestic & international), Online Manager, Operations, Leadership and external partners — to ensure brand activity aligns with commercial priorities and strategic objectives.
This is a newly created role with room to grow, offering the opportunity to take ownership, drive high-impact initiatives, and contribute meaningfully to the next phase of Honey For Life's brand evolution.
Strong visual and graphic capability is essential. Honey For Life is a design-led brand — excellence in layout, visual consistency, and creative execution across all assets is critical.
KEY RESPONSIBILITIES Strategic Marketing & Campaign Delivery
* Work collaboratively with internal and external stakeholders to develop and implement integrated marketing campaigns across digital, social, PR, email, retail, trade and experiential environments.
* Align campaign planning with domestic and international sales priorities to support commercial growth.
* Manage campaign timelines, creative briefs, asset production, approvals, and rollout sequencing.
* Ensure all creative output reflects brand standards and premium positioning.
* Analyse campaign performance and provide clear optimisation recommendations.
Creative & Graphic Execution
* Create high-quality online and offline marketing assets including social graphics, EDMs, POS, presentations, trade collateral, packaging support materials and paid digital assets.
* Use Photoshop, InDesign and related tools to design on-brand, premium visual materials.
* Brief and direct photographers, videographers and content creators; support on-shoot creative direction.
* Maintain visual consistency and elevate overall brand presentation across all touchpoints.
Ambassador & Talent Management
* Coordinate all talent and ambassador activity.
* Manage deliverables, scheduling, product integration, approvals and content usage rights.
* Work closely with talent and their teams to ensure campaigns are executed professionally and on brand.
* Build and maintain strong long‐term relationships with ambassadors and partners.
Public relations
* Develop and execute PR strategies aligned with brand and commercial priorities.
* Draft press releases, media notes, brand bios and talking points.
* Manage media outreach and maintain relationships with key journalists and publications.
* Support issue or crisis communications where required.
Content & Social Media Management
* Own end-to-end social strategy across Instagram and other platforms.
* Manage the content calendar, daily posting and community engagement.
* Develop paid digital creative assets aligned with campaign goals.
* Improve content quality, brand consistency and engagement metrics.
* Analyse performance insights and adjust direction accordingly.
Sales and Stakeholder Management
* Empower the domestic and international sales teams with marketing collateral that drives conversion and supports retail partners.
* Work closely with sales to strengthen relationships with key accounts and company partnerships.
* Ensure marketing initiatives directly support revenue objectives and market expansion plans.
Events & Activations
* Support planning and execution of launches, brand activations, trade shows, press events and partner engagements.
* Ensure high-quality on‐ground representation of the Honey For Life brand.
Ket attributes for this role will entail:
* Timely and effective campaign execution
* Quality and consistency of creative output
* Ambassador rollout milestones and deliverables
* Growth in engagement, awareness and audience metrics
* Support of domestic and international sales objectives
* Strength of stakeholder collaboration
* Contribution to broader Company strategic goals
Skills
* Strategic thinker with strong creative instincts
* Strong graphic design capability (Photoshop, InDesign essential)
* Highly organised with ability to manage multiple projects and deadlines
* Excellent written and verbal communication skills
* Confident working both autonomously and collaboratively
* Comfortable representing the brand in meetings, shoots and industry settings
* Strong attention to detail and commitment to premium execution
Experience
* 2–4+ years' experience in marketing, communications, PR or related roles
* Experience in lifestyle, FMCG or premium consumer brands preferred
* Degree in Marketing, Communications, Design or related field advantageous
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