Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy!About the Role:As the Social Media Specialist for Accent Brands, you will play a pivotal role in shaping and executing our social media strategy, building brand love through engaging content, and supporting with partnership opportunities to grow our audience. Your responsibilities will encompass content creation, sample management, end-to-end ownership of all social media accounts across an array of Accent Brands, reporting, KOL, and partnership management.This role requires close collaboration with the Brand and Marketing Leads across all brands to ensure plan and execution of strategies align with business objectives and brand guidelines.Your key responsibilities will include:Lead creative direction for all social platforms and digital campaigns ensuring global brand guidelines are adhered to.Work with the Brand Marketing teams to ensure all key stories are being communicated.Build strategies to drive social growth, revenue, engagement and awareness.Identify, negotiate, and manage influencer marketing.Plan, build and manage social media accounts which include Instagram, Facebook & TikTok.Work cross functionally with Digital Performance Marketing team to build, brief and execute paid digital campaigns to plan.Identify new social trends, community leaders, influencers and KOLs.Weekly and Monthly reporting on digital campaigns including KPIs and social revenue.To succeed in this role, you will need to have the following:Demonstrated sound skills in video and content editing.Able to identify key social media trends across multiple platforms.Ability to use editing platforms such as Cap Cut, Adobe and Canva.Strong brand marketing experience and understanding of how brands can grow awareness.Passion to work collaboratively with marketing & sales teams, to best activate targeted strategies with partners.Passion to speak confidently within both large, small and individual audiences.Ability to create and edit authentic content, captured through phone.At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.Job detailsJob function: Advertising, Marketing, Promotions, Public Relations and Sales Manager
#J-18808-Ljbffr