Job Description:
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This role is focused on developing and executing a comprehensive social media strategy that fosters engagement and connection with our community. You will be responsible for creating content, collaborating with influencers, and managing online interactions to ensure brand relevance and growth across various platforms.
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The Role
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* Create and execute an organic social media calendar that aligns with our brand values and resonates with our audience.
* Collaborate with our content team to plan and produce engaging, on-brand content that drives user interaction and increases reach.
* Develop and maintain relationships with influencers and creators who align with our brand values and target audience.
* Cultivate user-generated content (UGC) campaigns that foster engagement, increase reach, and inform paid content strategies.
* Manage online community interactions in a timely, authentic, and brand-consistent manner.
* Analyze performance data to track growth, engagement, and return on investment (ROI), and provide insights to inform future content strategies.
* Stay up-to-date with the latest trends and best practices in social media marketing to ensure our brand remains relevant and connected to our audience.
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Requirements
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* Prior experience in social media marketing, influencer or community management roles.
* Confidence in creating and curating content across Instagram, TikTok, Meta tools, and reporting platforms.
* A keen eye for content, trends, and tone of voice that aligns with our brand identity.
* Natural curiosity, organization, and strong communication skills.
* A genuine interest in health, wellness, and empowering individuals to achieve their goals.
* Strong team-oriented mindset with a vibrant energy that inspires others.
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Benefits
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* A dynamic work environment that prioritizes innovation, creativity, and collaboration.
* The opportunity to own and drive social media content strategies that make a tangible impact on our community.
* Career growth opportunities in a rapidly evolving industry that rewards innovative thinking.
* A competitive salary and benefits package that reflects your value to our team.