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Base pay
A$175,000.00/yr - A$185,000.00/yr
Direct message the job poster from Keegan Adams Recruitment
Role overview
As the Senior Marketing Manager, you will take ownership of the ABM program - working closely with sales, marketing, and customer success teams to design and deliver highly targeted campaigns. Your strategies will shape how key accounts engage with the brand, influencing the buying journey and driving measurable growth.
Key Responsibilities
- Develop and implement a tailored ABM strategy for the accountant segment.
- Design and execute data-driven campaigns, content, and promotions to engage priority accounts.
- Partner with design, content, product, and analytics teams to deliver impactful initiatives.
- Use inbound and outbound tactics (including paid media, LinkedIn Ads, and Google Ads) to drive lead generation.
- Manage client engagement platforms, including email automation tools, to nurture accounts from prospect through to chance.
- Champion the use of MarTech solutions (CRM, automation, analytics, personalisation platforms) to optimise campaign performance and reporting.
About You
- 7+ years of experience in a Senior Marketing capacity with a focus on Account-Based and/or Partner Marketing.
- Must have proven B2B Digital and Channel Marketing expertise.
- Strong track record of driving consistent revenue growth through high-touch, targeted programs.
- Thorough understanding of B2B performance channels, including Google Ads and LinkedIn Ads.
- Highly data-savvy, with the ability to apply market analysis and sales audience segmentation tools.
- Contractor perks: Paid public holidays, wellbeing days and 1x week off between Christmas and New Year.
- Hybrid model: 3 days onsite, 2 days WFH.
- Join a global, growing organisation consistently recognised as a top workplace.
- Work alongside some of the best in the industry in a collaborative, high-performing environment.
Seniority level
- Mid-Senior level
Employment type
- Temporary
Job function
- Marketing
Industries
- Financial Services and Technology, Information and Media
#J-18808-Ljbffr
📌 ABM Marketing Lead | Global FinTech
🏢 Keegan Adams Recruitment
📍 Sydney