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Drive strategic growth as a brand manager

Melbourne
beBeeBrand
Brand manager
Posted: 24 June
Offer description

Job Title: Brand Manager


About the Job

The ideal candidate will play a key role in executing our annual brand strategy to drive growth and profitability for our members. They will be responsible for shaping brand identity, leading campaigns, and identifying opportunities to strengthen brand equity.


Main Responsibilities

* Ensure messaging is effective and should differentiate the offer in the market, capture the proper tone for the target audience and provide the franchise community with effective selling propositions and positioning.
* Ensure that all products and marketing material conform to legal requirements; appropriate legal protection is in place for all product and promotion names.
* Responsible for tracking and reporting on expenditures against the budget for IPA Brand.
* Management of accurate and timely budget approvals and PO generation and tracking.


Requirements

* Bachelor's degree in Marketing, Business, or a related field (e.g., Agency).
* 3-5 years of experience in brand management, preferably within a membership or multi-location business model.
* Experience in managing marketing campaigns and working with cross-functional teams.
* Advanced Microsoft Suite capabilities.
* Advertising layout and key message delivery knowledge.
* Data Analysis capabilities.
* Extensive experience in a similar position, preferably in retail or franchising/member industry.
* Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
* Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and external stakeholders.


Benefits

* Exclusive discounts on our consumer health, wellness, and beauty products.
* Free membership to a fitness program.
* Paid parental leave.
* Discounted private health insurance.
* A supportive and friendly team culture.
* Autonomy to drive your own success.
* Career growth opportunities across all divisions.
* Opportunity to purchase additional leave.

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Send an application
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