Job Overview
We are seeking a skilled Brand Specialist to join our team in the Australian automotive market. The ideal candidate will have extensive experience in product promotion and brand management, with a strong understanding of the local market trends and customer needs.
Key Responsibilities
* Conduct comprehensive brand positioning analysis specific to the Australian automotive market, identifying opportunities for growth and improvement.
* Develop and execute brand promotion initiatives as directed by headquarters, including participation in major annual automotive exhibitions and related events.
* Formulate and implement strategic product promotion plans tailored to the Australian market, ensuring alignment with brand objectives.
* Monitor and evaluate the effectiveness of promotion activities using the PDCA (Plan-Do-Check-Act) methodology to drive continuous improvement.
Requirements
* Prior experience in product promotion within the Australian automotive sector is strongly preferred.
* A minimum of three (3) years of relevant professional experience in brand management, marketing, or a related field.