Key Responsibilities
* Lead all B2B and B2C local area marketing activity, including marketing, PR, social media, advertising, traditional on-property collateral, and multi-channel brand campaigns and promotions.
* Own, develop, and implement local marketing plans for each resort in the portfolio to drive sessions, monthly revenue targets, and ROI.
* Raise the awareness and reputation of each property and the overall brand locally.
* Develop engaging content and assets aligned with brand standards for use across digital and traditional channels.
* Identify, engage, and leverage external brand and partnership opportunities.
* Deliver multi-channel promotional and seasonal campaigns across owned, earned, and bought media.
* Collaborate with property and internal stakeholders including revenue, brand, digital, and design teams to align marketing initiatives with business priorities.
* Report on marketing activities, initiatives, and campaign results, providing insights and recommendations for improvement.
* Travel regularly to properties (weekly or fortnightly) to ensure campaign execution and alignment with local market needs.
Qualifications
* At least 5 years' experience in a Marketing Manager / Local Area Marketing Manager role.
* Hospitality industry experience is essential – hotels, conferencing & event venues, F&B, or wellness environments preferred.
* Strong marketing skills across all channels, including copywriting, campaign development, creative development, and reporting.
* Experience working within a matrixed marketing team to deliver integrated campaigns.
* Proven ability to manage and deliver successful marketing campaigns that achieve strategic goals, ROI, and revenue targets.
* Hands‐on, proactive approach to local area marketing with excellent project‐management and organizational skills.
* Familiarity with current social media platforms and evolving marketing trends.
* Ability to analyze campaigns and provide actionable recommendations based on data trends.
* Strong relationship management skills with internal stakeholders and external partners.
* Highly creative, process‐driven, and comfortable challenging the status quo to achieve superior results.
* Enthusiastic, committed, and driven professional with a positive attitude and capacity for sustained effort in a dynamic environment.
* Candidates must have working rights within Australia or New Zealand.
Benefits
* Career Growth: Learning and development programs to boost your career.
* Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
* Global Perks: International accommodation discounts across our hotel brands.
* Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
* Experiences: Discounted entertainment and activities.
* Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
* Wellness Boost: EAP and tailored wellness support.
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