SHE-com CRO EXPERT COACH
SHE-com Millers Point, New South Wales, Australia
Full‑Time, Salaried Coaching Role
About The Role
You are a conversion‑obsessed expert with a sharp eye for UX and website experience. You’ve spent the last 3+ years deep in the trenches of successful e-commerce brands, running audits, optimising product pages, improving user flows, and lifting conversion rates. You don’t just know what a good site looks like—you know why it converts. You understand mobile‑first behaviour and can spot leaks in a funnel in minutes. You’ve worked with heatmaps, scroll tracking, and A/B tests. You know how to turn customer confusion into clarity with better copy, smarter layouts, and intentional design. You’re also confident on camera, reviewing websites live, delivering content modules, and sharing CRO tips. You’re excited to become one of the faces of SHE‑com’s coaching team and genuinely care about helping female founders succeed, turning traffic into tangible results.
The Chance
This isn’t just a behind‑the‑scenes optimisation role. You’ll lead SHE‑com’s website and CRO coaching, guiding members through audits, hosting coaching calls, providing real‑time feedback, and appearing as a social‑media expert.
What You’ll Do
- Run detailed CRO audits for member websites, identifying blockers and giving actionable feedback.
- Deliver 1:1 and group coaching sessions focused on improving UX, CX, navigation, design, copy, and conversion.
- Host live training on conversion strategies, website best practices, and optimisation frameworks.
- Appear on camera across social platforms and inside programs as a trusted face of website optimisation.
- Help members understand their customer journey and make strategic site improvements.
- Teach members how to improve collection pages, product pages, checkout flows, and post‑purchase experiences.
- Provide practical, easy‑to‑implement copy and layout guidance for immediate impact.
- Create templates, checklists, and guides that help members implement CRO techniques quickly.
Why This Role Is Different
- Big impact: You’re helping hundreds of women turn website traffic into sales every day.
- Creative and strategic: Use your CRO brain and teaching skills to build better outcomes for real brands.
- Visibility: You’ll be one of the faces of our coaching team, recognised and valued by our community.
- Remote flexibility: Work from anywhere while being part of a connected, purpose‑led team.
- Growth trajectory: High‑impact role with potential to grow into leadership across coaching programs.
- Community access: Join a team of expert coaches and fully immerse in the e‑commerce world.
What We’re Looking For
- At least 3 years in UX, CRO, or website optimisation for product‑based e‑commerce brands.
- Deep knowledge of funnel behaviour, mobile UX, on‑page layout strategy, and site performance metrics.
- Aptitude for identifying CRO issues quickly and explaining fixes clearly.
- On‑camera confidence and willingness to share expertise across SHE‑com content.
- Teaching ability: Simplify CRO concepts for beginners and intermediates.
- Tool proficiency with Hotjar, Google Analytics, Shopify, Klaviyo, page builders, and basic split testing.
- Mission‑driven: Passion for supporting women to grow their brands and see measurable progress.
- Full‑time role fit.
What Success Looks Like
- Members see increased conversion rates, better site performance, and fewer abandoned carts.
- Creation of CRO frameworks used across our Academy and Scale programs.
- Recognition as a visible expert in the SHE‑com community, delivering content and coaching members rave about.
- Helping hundreds of female founders feel more confident and achieve real results.
- Bringing fresh strategies, positive energy, and expert support to the team.
How To Apply
If you’re ready to turn your CRO expertise into meaningful impact for female entrepreneurs, we want to hear from you.
- Your biggest website optimisation win and the results it delivered.
- Why you’re passionate about helping female founders grow.
- One CRO trend or tool you think every founder should be using right now.
Send your resume, a brief cover letter, and a 2‑minute video to with subject line CRO Coach Application.
SHE‑com is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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