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Head of brand and engagement

DevelopmentWA
Posted: 16 January
Offer description

DevelopmentWA is a State Government agency creating exceptional places for Western Australians, collaborating closely with communities, government, and industry.

We plan and deliver land and property development, taking projects from conception to completion.

Driven by a future-focused approach, we deliver sustainable outcomes that enhance the environment and well‑being of our communities.

Because we act on behalf of the State Government, we’re in it for the long‑haul, able to invest in complex, long‑term and strategic projects the private sector may be unwilling or unable to take on like town centre regeneration, tourism precincts and industry hubs. Think the Australian Marine Complex, Elizabeth Quay or Karratha revitalisation.

Leveraging our extensive land portfolio exceeding 23,000 hectares (more than 700 Optus Stadiums) across metropolitan, regional, and industrial sectors, we play an important role in driving Western Australia’s growth.

We apply a strong commercial mindset to delivering community outcomes, and we’re committed to developing exceptional residential, commercial, and industrial spaces across metropolitan and regional WA. We deliver new homes (including social and affordable homes), land to provide jobs and build the economy, vibrant community spaces, and exciting destinations to enjoy.

Learn more about who we are and the projects we deliver at www.developmentwa.com.au.

Role Summary:

Are you a strategic leader ready to make a meaningful impact?

We are seeking an accomplished and forward‑thinking professional to provide management, leadership, creativity and direction for DevelopmentWA’s Brand and Engagement team. Working closely with the Executive and engaging with senior managers, staff, the Board and key external partners, you will play a central role in shaping our strategic approach to marketing, communications, media and community engagement.

You will provide leadership across four key functional areas:

* Marketing: Deliver integrated marketing strategies and campaigns, oversee brand management, and lead digital and promotional initiatives that support project and organisational outcomes.
* Communications: Shape clear, engaging and consistent corporate communications, oversee messaging and content development, and lead DevelopmentWA’s digital and publication strategies.
* Media Affairs: Oversee media strategy, issues management and ministerial responses, proactively manage emerging risks, and guide media engagement to strengthen DevelopmentWA’s reputation.
* Community Engagement: Build and maintain strong stakeholder and community relationships through best‑practice consultation, engagement planning and transparent communication that supports social licence.

You will lead and manage a team of professionals (internal staff and external consultants) and play a significant role in managing DevelopmentWA’s social licence to operate.

Responsibilities and Accountabilities:

* Develop an annual strategic plan across the unit and contribute to the annual Business Plan and other corporate strategic initiatives.
* Bring innovation to stakeholder, marketing and communications activities; create strategic relationships with key internal and external stakeholders.
* Manage, lead and empower the team to achieve their goals, plans and initiatives; lead continuous business improvement of the unit.
* Lead pro‑active issues management for DevelopmentWA, including leadership on media enquiries and ministerial responses.
* Manage the unit’s budget; review and authorise relevant communications, marketing and engagement plans within the team.
* Lead DevelopmentWA’s website and digital strategy relevant to Communications, Engagement and Marketing.
* Manage external consultants, including the review and execution of tenders; lead strategies to achieve sales targets.
* Facilitate resolution of issues management across the business and uphold DevelopmentWA’s brand and reputation.

About you:

You are an astute leader with a proven track record in senior leadership roles. You bring both strategic vision and creative depth, with the confidence to guide decision‑making in a complex environment.

You will bring:

* Experience managing and leading a team, with an emphasis on empowering, inspiring and developing staff.
* Substantial experience in developing and implementing marketing and communications strategies and delivering outcomes in a commercial or government environment.
* Ability to develop and champion creative initiatives that support organisational objectives; demonstrated capability in issues management and practice.
* Strong communication and interpersonal skills; organisational discipline to work with multiple deadlines.
* Experience in developing and maintaining budgets; brand management expertise; understanding of social risk and its management.
* Knowledge and experience of Government operations and the land development industry (desirable).
* Alignment with DevelopmentWA’s values and ethics, with a commitment to transparency, accountability and continuous improvement.

What we offer:

As well as working on a diverse portfolio of projects, you will also enjoy a number of benefits such as:

* Enhanced parental leave, including up to 20 weeks paid leave for primary caregivers and flexible leave options
* Brand new office in Mia Yellagonga Tower 2 with views of Kings Park
* Study assistance and professional development opportunities
* End of trip facilities
* An active Social Club and Culture Group offering staff led activities and engagement initiatives
* Health and wellbeing initiatives, including access to the Employee Assistance Program
* A diverse, inclusive and progressive workplace culture, guided by our values of Brilliance, Alliance, Courage and Integrity

Are you ready to help shape our state’s future?

To apply, please submit your resume (maximum 2 pages) and cover letter (maximum 3 pages) addressing the listed success factors (under ‘About You’) and why you are suited to this opportunity by 9AM Tuesday 27 January 2026.

For further information about the opportunity, please contact Lorissa Kelly, Executive General Manager Strategy, Engagement and Business Development on (08) 6200 4***.

Our commitment to equality and diversity:

At DevelopmentWA we are committed to building an inclusive workplace which promotes equity, values, diversity and provides fulfilling employment opportunities for people of all backgrounds and abilities.

We welcome all applicants from priority groups including Aboriginal and Torres Strait Islander people, people with disabilities, people from culturally diverse backgrounds and mature age workers.

For queries regarding the recruitment process or if you require any reasonable adjustments to the recruitment processes, please contact the People and Culture Team via email at ******@developmentwa.com.au or via phone at (08) 6200 4***. If you need information related to this recruitment process in an accessible format, such as large print or audio, this will be provided upon request.

If you would like assistance with your application, please contact Jobs and Skills WA on 13 64 64 or visit https://www.jobsandskills.wa.gov.au/jobswa#how-we-can-help.

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