About Us
Crayola is a global, iconic brand and market leader of over 100 years, with a portfolio of innovative art tools, crafting activities, and creative toys that give kids the power to express all that inspires them as they discover, play, pretend and dream.
Summary
The Brand Activation Manager is a new role in the Crayola ANZ marketing team. This role will work closely with the Head of Marketing, the Product Team and Content Team to prepare go-to-market plans across key product launches, major retail and brand moments.
The role’s primary remit will be to bring our brand to life in store and online, igniting brand love and ensuring the brand shines via both the shopping experience and across a range of consumer touch points.
What will be your key responsibilities?
- Design and implement cohesive brand activation strategies to enhance awareness, engagement, loyalty
- Campaign execution of events, promotions, launches, partnerships
- Oversight to content development
- Collaborate with product manager to execute go-to-market plans
- Integrate cross functionally with sales, category, insights, content, social media.
- Prepare reporting on competitor and industry activation
- Develop marketing collateral in support of product lead
- Manage activation budget
- Work with vendors, suppliers, brands to deliver programs that elevate and entrench the Crayola DNA in market
- Develop demand generating consumer engagement programs
- Maximise paid, owned, earned channel activity
- Identify opportunities for current partnerships
- Develop activation calendar
- Analyze marketing campaign performance
What we’re looking for:
We are looking for an energetic, engaging marketer who can help us to realise our ambitions for the brand. There will be a requirement to be a thorough planner, highly organized and proactive, with the ability to communicate and manage stakeholders across a range of internal, agency and customer functions.
Why Crayola?
We’re passionate about our mission to help parents and educators raise creatively alive kids. We pride ourselves on being values driven with an inclusive, collaborative, and fun culture.
We offer our employees generous product discounts, a hybrid working environment, newly refurbished modern facilities, and free onsite parking.
Diversity & Inclusion at Crayola
We will cultivate diversity and create a culture of inclusion for our collective brands – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola’s Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspx
Green is our favorite color!
Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspx
📌 Brand Activation Manager
🏢 Crayola
📍 Scoresby