Marketing Executive, Content & Customer Experience
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We shape leading experiences across office, retail, logistics and student accommodation. We’re one of Australia’s largest property groups, managing $35 billion worth of assets across the country. Our focus on customer experience and doing good drives sustainable returns.
The role
As the Marketing Executive, Content and Customer Experience, you will lead innovative content strategies that bring the GPT experience to life across digital platforms. You will strengthen customer connections, drive satisfaction and loyalty, and expand GPT’s impact and visibility.
What you will be doing
- Bringing the GPT Office brand to life through impactful digital storytelling, blending authentic narratives, strong visuals, and customer insights to drive meaningful engagement.
- Maintaining a centralised activation calendar and database of events, initiatives, and customer touchpoints, ensuring smooth and coordinated delivery across the portfolio.
- Tracking and analysing content performance and customer behaviour data to inform continuous improvement.
- Gathering tenant feedback from activations and preparing quarterly summaries for senior leadership highlighting key outcomes and recommendations.
- Collaborating with content, digital marketing, and external partners to develop compelling narratives, creative briefs, and tailored marketing assets that elevate customer stories and leasing wins.
What makes you stand out
- With tertiary qualifications in marketing, business, or communications and at least 2 years of hands‑on experience, you bring a strong mix of technical capability, creative thinking, and executional excellence.
- Solid experience in digital marketing (Google Ads, LinkedIn Ads, Google Analytics, email marketing platforms, CMS tools such as Kentico), supported by proficiency in the Microsoft Office Suite.
- Visual design skills and commitment to brand consistency, along with proficiency in Adobe Creative Suite and Canva; ability to storyboard, film, and edit both short‑form and long‑form video content.
- Highly organised and detail‑driven, you manage multiple projects with ease while maintaining a high standard of quality.
- Creative problem‑solving, genuine passion for elevating customer experiences, and strong communication, writing, and editing abilities.
What makes us stand out
- Enjoy versatile working arrangements and generous leave options.
- Experience market‑leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
- Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
- Engage in comprehensive Wellbeing programs and benefit from market‑leading policies and support tailored to diverse needs.
- Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.
We know the power of a great experience
- Ranked 5th in the 2024 Gender Equality Global Report released by Equileap.
- Achieved number 2 real estate company in S&P; Global Sustainability Assessment.
- Earned a gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
- Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023‑2025.
- Committed to our second Stretch Reconciliation Action Plan (RAP).
GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.
If this role sounds like you, we want to hear from you. Click on "Apply" to submit your application and Olivia from the Talent Acquisition Team will be in touch.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing
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