Our Client
Our client is looking for an experienced Digital Marketing Specialist to join the team on a full-time, permanent basis.
The Role
Our client is seeking an experienced and highly motivated Digital Marketing Specialist to join their marketing team. The Digital Marketing Specialist is responsible for e-commerce projects including social media, campaigns, website management, EDM communications, events and will require a high level of customer service.
Responsibilities
* Social media management - ensure all brands are represented with high quality, engaging content that is on brand.
* Develop, publish and maintain high quality website content, including blogs and ensure brand consistency across all digital channels.
* Manage FWG's reward club membership program, developing high quality and engaging EDMs and manage automated email flows to enhance engagement and maximise online revenue.
* Develop digital marketing campaigns for brands to achieve KPIs, measuring effectiveness and ROI.
* Manage wine submissions to wine shows and reviewers, liaise with wine media as required to ensure maximum coverage of the brands and relevant awards.
* Customer service – professionally manage email enqueries
Key Skills & Experience
* Tertiary qualification in a business or marketing related discipline.
* Experience and knowledge of the wine industry is preferrable (Retail experience is accepted)
* E-commerce and digital marketing experience
* Experienced in CRM platforms, Shopify, Google Analytics and Google Ads.
* Strong analytical skills to measure digital marketing effectiveness and ROI of digital campaigns.
* Experienced in EDM platforms – preferably Klaviyo.
* Highly developed copywriting and proofreading skills
* Proven experience in developing social media strategies, developing high quality and engaging social media content and meta ad campaigns.
* Experience and understanding of digital marketing channels, content management tools, social networks, and new and emerging technologies.
* Proven experience in website management, including the development of website content.
* Strong work ethic with a willingness to learn and self-educate.
* Experienced in Microsoft Office (Word, Excel, Outlook).
* Adobe Photoshop, Illustrator and/or InDesign – desirable.
This role is to start as soon as possible. To apply please send your resume to Zara.Bridges@hays.com.au.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
#J-18808-Ljbffr