About Waverley Mills:
Founded in 1874, Waverley Mills is Australia's oldest working textile mill and a pioneer in luxury, sustainable wool textiles. From its historic home on the banks of Distillery Creek in Launceston, Tasmania, the mill has been crafting blankets, throws, and scarves for over 150 years. Every piece is made with the finest natural fibres — including Australian Merino wool — combining artisan craftsmanship with modern sustainable practices. Today, Waverley Mills continues to honour its heritage while driving innovation, collaborating with leading brands, and championing Australian manufacturing. Proudly Australian owned, Waverley Mills creates timeless products designed to last for generations.
About the Opportunity:
As the company continues to expand, we are seeking a digitally fluent Content & Social Media Specialist to support the execution of ecommerce campaigns across creative, social, email, and loyalty channels. This hands-on role is ideal for someone who thrives in a rapid-paced environment, brings ideas to life with precision, and understands how content drives engagement and sales.
You'll work closely with the Ecommerce Brand Manager & channel leaders to ensure campaigns are delivered on time, on brand, and optimised for performance across all digital touchpoints.
Key Responsibilities Include:
· Creative Asset Development
- Coordinate and adapt campaign assets for digital channels (web, email, social, paid)
- Work with internal/external stakeholders, manage approvals, and ensure brand consistency
- Resize, edit, and upload assets for ecommerce platforms and marketing tools
· Social Media Management
- Plan, schedule, and publish organic social content across platforms (Instagram, Facebook, LinkedIn, etc.)
- Monitor engagement and manage community sentiment
· EDM Creation & Execution
- Build and deploy email campaigns using Klaviyo (or similar platform)
- Support campaign sequencing, A/B testing, and performance optimisation
- Maintain email calendar aligned with launches, promotions, and brand storytelling
· Loyalty & Lifecycle Sequencing
- Assist in developing and refining loyalty flows and automations
- Coordinate messaging across lifecycle stages (welcome, post-purchase, win-back, etc.)
- Monitor performance and suggest improvements based on data insights
· Ecommerce Execution & Support
- Assist with onsite content updates, product launches, and promotional flows via Shopify
- Ensure product pages and landing experiences reflect campaign messaging and brand tone
- Collaborate with ecommerce and UX teams to maintain a seamless customer journey
· Reporting & Collaboration
- Track performance metrics across channels and compile reports for internal review
- Work cross-functionally with brand, performance, and product teams to ensure alignment
About You:
- 2 – 4 years' experience in digital marketing, ecommerce, or content production
- Hands-on experience with Shopify and Klaviyo preferred
- Strong organisational skills and attention to detail
- Comfortable working with creative teams and managing asset workflows
- Basic design or copywriting skills a plus (e.g., Canva, Adobe, Figma)
- Passion for ecommerce, storytelling, and customer experience
What Waverley Mills can offer:
You will have access to benefits such as:
- An attractive package will be tailored to individual experience
- Generous employee discounts
- Ongoing training, development, and support
- Join an established brand at an exciting tipping point as we enter our next phase of growth.
How to Apply:
Please forward your CV and cover letter (1-2 pages) addressing the following key points to
1. Your background and interests/qualifications – making you the right candidate for this role
2. Something unique about your background and experience that you would bring to this role and the team
Incomplete applications will not be accepted. Only shortlisted candidates will be contacted.
Waverley Mills is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
📌 Content & Social Media Specialist
🏢 Waverley Mills
📍 Launceston