About Brunswick Hotel
Located in the heart of Brunswick Heads, the Brunswick Hotel is a much-loved local landmark known for its vibrant atmosphere, live music, food and beverage offering, and strong connection to the community. As a key hospitality venue in the Northern Rivers, the hotel attracts a mix of locals, travellers, and event-goers, offering an energetic, creative, and fast-paced environment.
We are seeking a Marketing Specialist to take ownership of the hotel's marketing activity, driving brand awareness, foot traffic, and customer engagement across digital, social, and in-venue channels.
The Role
The Marketing Specialist will play a key role in planning, executing, and optimising marketing campaigns and promotions for the Brunswick Hotel. This role is ideal for a hands-on marketer who enjoys seeing ideas through from concept to execution and thrives in a hospitality setting.
You will lead day-to-day marketing activities, manage digital and social media channels, coordinate promotional campaigns, and support business growth through data-driven marketing strategies. The role also requires basic graphic design capability to produce branded content for digital platforms and in-venue promotions.
Key Responsibilities
The Marketing Specialist's duties will include, but are not limited to:
* Lead the planning and delivery of marketing initiatives that promote the Brunswick Hotel's food, beverage, events, and entertainment offerings
* Develop and execute integrated marketing campaigns across digital, social, email, and in-venue channels to increase brand awareness and customer engagementManage the hotel's social media presence and digital platforms, ensuring consistent branding, tone, and messaging
* Create, coordinate, and oversee marketing content production, including artwork, copy, promotional assets, and media content, within agreed timelines and budgets
* Analyse customer engagement, campaign performance, and sales data to evaluate effectiveness and guide future marketing activity
* Monitor market trends, customer behaviour, and local competition to identify opportunities for growth, promotions, and new experiences
* Conduct market research and gather insights to support the development of new offerings, events, and promotional strategies
* Work closely with management to provide marketing advice that supports business objectives, pricing strategies, promotions, and sales initiatives
* Support business growth by contributing to marketing plans, budgets, and ongoing promotional programs
* Liaise with external suppliers, designers, media partners, and agencies as required to deliver marketing activities
* Produce basic graphic design assets for digital platforms and in-venue use using tools such as Canva or Adobe Creative Suite
Qualifications & Skills
* Degree in marketing, communications, or a related field preferred
* Minimum 3+ years' experience in a marketing role, with a strong focus on digital marketing and campaign execution
* Experience in hospitality, entertainment, or retail is highly desirable
* Proven ability to plan and manage multiple marketing campaigns simultaneously
* Strong understanding of digital marketing channels, including social media, email marketing, and website management
* Demonstrated project management and organisational skills, with the ability to meet deadlines in a fast-paced environment
* Analytical mindset with experience using marketing and social analytics tools
* Strong verbal and written communication skills, including the ability to present ideas and insights to stakeholders
* Basic graphic design skills using tools such as Canva or Adobe Creative Suite
Personal Attributes
* Confident, proactive, and results-driven marketer
* Personable and positive, with a collaborative approach to working with teams and stakeholders
* Able to work independently, take initiative, and manage priorities effectively
* Highly organised and detail-oriented, ensuring quality and consistency in all marketing activities
* Adaptable and open to new ideas in a dynamic hospitality environment
* Passionate about marketing, hospitality, and delivering outstanding customer experiences
Apply today!
#J-18808-Ljbffr