Why Petstock Group Is Where You Belong We are continually inspired by pets and animals to be better people, both in our careers and our everyday life, making an impact for Pets, People and the Planet! Words matter. So does how they make people feel. This role is open due to an internal promotion, and we are looking for a copywriter ready to step in and make a real impact. As our Copywriter, you will shape how our brand sounds across all digital channels, turning ideas into clear, engaging content people enjoy reading. From punchy social posts and paid campaigns to thoughtful blogs, eDMs, landing pages, and SEO‑optimised website copy, your words will bring our brand to life in the real world. You will manage and refine our tone of voice across websites and platforms, ensuring consistency with brand standards and best practices. What you will be writing (and loving) Crafting engaging copy across social media, eDMs, blogs, paid media and landing pages Helping shape and protect a clear, consistent brand tone of voice Writing SEO‑friendly content backed by keyword research and search data Collaborating with channel managers and stakeholders to bring campaigns to life Contributing ideas, testing what works, and continuously improving our content Staying curious about trends, tools and smarter ways to tell our stories How you will make an impact: Bring 2 years’ experience in copywriting or content writing (agency experience welcome), supported by a background in marketing, journalism, professional writing or similar Write sharp, engaging copy with a strong eye for editing, structure and tone Balance creativity with performance, supported by a solid understanding of SEO and content optimisation Confidently juggle multiple projects and deadlines in a fast‑paced environment Work collaboratively, contribute ideas freely and care deeply about great content Experience with CMS and content/SEO tools such as Shopify, Strapi, SEMrush, Algolia or Google Search Console is highly regarded Love great copy and even better ideas? Come help shape our brand and write what comes next. Apply now. Follow us on LinkedIn to keep up to date on life across our various brands - https://www.linkedin.com/company/petstock In our effort to support People, Pets & Planet, we’re proud of the work our Foundation undertakes - https://www.petstock.com.au/pages/foundation Our diversity makes us betterwe are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all. We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves At Petstock we are passionate about supporting the communities we're part of, where possible we aim to hire candidates from the same geographic region (typically within a 80km radius) to strengthen community connections and support local economies. Whilst we do not prioritise local candidates over others, we recognise the benefits of hiring individuals who have unique insights into the local community