Big brands. Great stories. Earned coverage that actually moves the needle.
Optimising has quickly grown to be a recognised leader in SEO, and we're now building out our PR capability to match.
Over the past 17 years, we've grown to become one of Australia's most innovative agencies, servicing a variety of clients from SMBs to household names.
Chemist Warehouse, adidas APAC, Nando's, The Jim's Group, Wittner and Tiger Mist are just some of the brands you'll be working with.
Aside from the client list, we're also proud of these achievements:
* B Corp Certified
* Donate 1% of revenues through 1% for the Planet
* Google Premier Partners
* Shopify Plus SEO Partners
Our values and people are a big part of what we do. We have a close-knit team that believes in teamwork, learning and most of all, having fun while doing purposeful work.
We're seeking an experienced, story-hungry PR Executive to join our team in our Melbourne office (currently on a 3/2 office/WFH roster).
The Job: PR Executive
This is a PR role at heart. You'll be running earned media campaigns for a portfolio of well-known Australian brands. Pitching journalists, building relationships, landing coverage, telling stories that cut through.
What makes it different is where it sits. You'll be the PR lead inside an agency that already has the trust of some of the country's biggest brands, with senior strategists, content specialists and a creative team around you. No fighting for budget. No selling PR to sceptical clients. The work is wanted and the brands are ready.
It's also a chance to grow your craft beyond the traditional PR remit. Search and AI are reshaping how brands get discovered, and the work you do will increasingly influence both. You don't need to know any of that on day one. We'll teach you. What matters is that you're a strong PR practitioner who's curious about what comes next.
Key Responsibilities
* Plan and run PR campaigns end-to-end for a portfolio of clients across consumer, retail, ecommerce and franchise sectors
* Develop creative campaign ideas, story angles and hooks that earn Tier 1, trade and online coverage
* Build and maintain genuine relationships with journalists, editors, producers and freelancers across print, broadcast, online and trade media
* Write press releases, media pitches, expert commentary, op-eds, bylines and thought leadership in client voices
* Lead reactive PR and newsjacking. Turn daily news cycles into client coverage
* Manage outreach lists, pitch workflows and media follow-ups across multiple campaigns
* Track coverage, share of voice and campaign performance, and report results back to clients in plain English
* Brief and collaborate with our content, SEO and creative teams to bring campaigns to life
* Spot opportunities to grow accounts and bring fresh thinking to clients
About You
* 2+ years experience in PR, ideally in an agency environment working across a range of clients
* A track record of earned coverage you can talk us through. Tier 1 hits, trade wins, broadcast, smart
* Existing media relationships you can pick up the phone to
* Sharp news sense and the ability to find the angle that gets the call back
* A genuinely strong writer who can adapt voice across briefs, brands and formats
* Organised under pressure and comfortable running multiple campaigns at once
* Curious about how PR is changing as search and AI evolve. You don't need to know SEO, but you should want to learn
* A team player who takes ownership and delivers on what they commit to
Nice to have
* An existing network to tap into
* Experience working with consumer, retail, ecommerce or franchise clients
* Awards or shortlists for campaigns you've worked on
* Familiarity with PR tools
* Crisis or issues management exposure
What's in it for you
* Work on some of Australia's best-known brands alongside a team that genuinely cares about the work
* A rare chance to grow your PR craft into the next era of brand visibility, with senior people who'll back you
* Real career development and mentorship from senior leaders
* Hybrid working with our 3/2 office/WFH roster
* A B Corp certified, purpose-driven business that puts its money where its mouth is
* A close-knit team culture that values learning, collaboration and having fun while doing purposeful work
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