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Seo lead

Sydney
Blank Theory
SEO Manager
Posted: 13 February
Offer description

SEO Specialist
Join a future-focused agency at the forefront of creativity, strategy and innovation. We're looking for a technically savvy SEO Engineer who's passionate about harnessing the power of Artificial Intelligence (AI) to solve complex problems and elevate SEO performance across ambitious and high-growth brands.

The Opportunity
As part of a collaborative team of strategists and analysts, you'll be leading a small team of SEO Specialists to drive better, faster, and smarter outcomes for our clients utilising the typical suite of SEO tools and AI solutions.
We work with brands that treat us as true partners. Your role will blend web development know-how, data fluency, and AI-enhanced optimisation techniques to build SEO strategies that scale—both in reach and sophistication.

Key Responsibilities
Perform on-site and off-site SEO analysis to analyse competitive landscapes and identify emerging opportunities.
Conduct keyword research.
Develop and present audits to analyse site health, identify indexing issues, and surface technical inefficiencies at scale.
Automate routine SEO tasks through AI agents, scripts or automation platforms to free up time for high-leverage strategy.
Collaborate with content teams, providing them with LLM-generated outlines, blog structures, and data-backed insights to support content creation.
Monitor performance in GA4, Search Console and Semrush to identify performance trends.
Execute link-building strategies, enriched by analysis and risk scoring.
Ensure proper implementation of tracking codes, schema markup and analytics integrations.
Stay ahead of the curve with evolving AI tools, SEO trends, and algorithm updates, acting as a champion of innovation in the team.

Your Toolkit
A marketing or tech-related degree (or equivalent experience)
Strong foundation in all areas of SEO
Experience in site migrations
Hands-on with GA4, GSC, and advanced SEO tooling (e.g. Screaming Frog, Semrush etc.)
Familiarity with AI-powered tools and how to orchestrate outputs using prompts, plugins, or APIs
Nice to have: Working knowledge of web development (HTML, CSS) and hosting environments
Nice to have: Git repository usage and version control experience
Nice to have: Familiarity with domain scraping, PBN setups (where appropriate), and automation workflows

Why Join Us
Lead a highly motivated team
Opportunity to drive initiatives whilst supported by management
Competitive salary and benefits package
Flexible, hybrid working environment
Ongoing access to AI training, seminars, and tooling budgets
Work with a highly supportive, innovation-driven team
A clear path for career progression and skill expansion
Be part of an agency leading the integration of AI into marketing ops

About Blank Theory
Here at Blank Theory, we're all about smashing it.
Of course we smash goals for our clients — but we're also here to smash the work-life balance for everyone on our team.

We've put stuffy corporate culture on the chopping block in favour of a lively, laid-back atmosphere. Jeans are in, blazers are firmly out, and banter is at the top of the agenda, whether it's about the NBA on TV or who can make the best latte.

(Don't even get us started on the competitive barista rankings. It's serious business.)
We reject the 'head down, bum up' way of working, chatting about anything and everything while we smash tasks. Nothing beats breaking up the workday with a collaborative Wikipedia deep-dive into something random. Got a fun fact? We demand to hear it.

When we're not fuelling our minds with trivia, we're fuelling our bodies with the selection of snacks and drinks on offer. We're firm believers in crushing that 3pm slump with a sugar hit or two. Maybe even three. Who's counting?

From throwback tunes on the office speakers to the joy of thrashing the agency director at Mortal Kombat, we know how to keep the vibes high. Regular events like escape rooms and board game nights magically transform colleagues into good friends.

If we're not heading into the office to hang out with our mates, we'll make the most of our hybrid working policy. Enjoy the extra space you need to get in the zone and work from home, knowing that your colleagues are just a call away if you need them. Like working in your PJs? We won't tell a soul.

Plus, we believe that in this life, you get out what you put in. That's why we offer two days of volunteer leave every year, giving our team time to give back to our community.

We reckon it's a pretty smashing way to work

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